http://www.oneupweb.com/library/podcasts/ For many businesses, search engine marketing (SEM) has become a vital component of creating a successful company. From B2B to e-commerce, when properly implemented, the online marketplace will help companies increase profits, generate leads, create positive brand awareness and much more. Created by integrated online marketing leader, Oneupweb, “One for the Money” (OFTM) is a tongue-in-cheek homage to old time radio, providing an educational and entertaining look at search engine optimization (SEO), pay per click (PPC), social media and other forms of online marketing. Offering realistic disaster scenarios with actionable analysis and advice from CEO Lisa Wehr and Oneupweb team members, OFTM is a must-listen for anyone serious about internet marketing. en-us © 2010 Oneupweb Tue, 29 Apr 2008 11:42:00 -0400 Thu, 03 Jun 2010 13:16:59 -0400 podcast@oneupweb.com podcast@oneupweb.com PodTractor by OneUpWeb Oneupweb podcast@oneupweb.com no Oneupweb business, drama, money, podcast, b2c, blog, natural, analytics, usability, consulting, optimisation An Online Marketing Drama Series For many businesses, search engine marketing (SEM) has become a vital component of creating a successful company. From B2B to e-commerce, when properly implemented, the online marketplace will help companies increase profits, generate leads, create positive brand awareness and much more. Created by integrated online marketing leader, Oneupweb, “One for the Money” (OFTM) is a tongue-in-cheek homage to old time radio, providing an educational and entertaining look at search engine optimization (SEO), pay per click (PPC), social media and other forms of online marketing. Offering realistic disaster scenarios with actionable analysis and advice from CEO Lisa Wehr and Oneupweb team members, OFTM is a must-listen for anyone serious about internet marketing. http://podgarden.oneupweb.com/images/oneforthemoney/oftm_albumArt_300x300.jpg http://www.oneupweb.com/library/podcasts/ http://www.oneupweb.com/podcasts/oftm/oftm-episode8.mp3 The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immune. Investors and upper management are demanding accountability for every dollar spent. And those that can't provide adequate proof of performance are seeing the deepest cuts. Put simply, it's a potential bloodbath out there - as we'll soon discover in the latest episode of One for the Money, our ongoing podcast drama series. http://podgarden.podtractor.com/9/149/4096 Tue, 29 Apr 2008 11:42:00 -0400 recession, online, spending, corporate, budget, cuts, roi, analytics, projections, cost, reduction, projected, sales, advertising, downturn, media, placement no The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immune. Investors and upper management are demanding accountability for every dollar spent. And those that can't provide adequate proof of performance are seeing the deepest cuts. Put simply, it's a potential bloodbath out there - as we'll soon discover in the latest episode of One for the Money, our ongoing podcast drama series. 00:12:55 Oneupweb http://www.oneupweb.com/podcasts/oftm/oftm-episode7.mp3 The new VP of Sales and Marketing at a data processing company specializing in the industrial lubricant industry, finds himself reluctantly drawn into the social media marketing sphere by the company's long-time PR firm. When questionable photography and self-serving, phony posts start turning up on the company blog, the new VP finds himself on the defensive. Things only get worse when an embarrassing office party video reaches YouTube. Anyone who has ever launched a social media marketing campaign without a clear set of goals, a good plan and the resources to follow-through, will find a lot to identify with in this latest One for the Money episode. http://podgarden.podtractor.com/9/149/2641 Wed, 30 Jan 2008 11:54:00 -0500 social, media, marketing, youtube, video, sharing, blog, posting, flickr, photo, share, next, generation, web, 2.0 no The new VP of Sales and Marketing at a data processing company specializing in the industrial lubricant industry, finds himself reluctantly drawn into the social media marketing sphere by the company's long-time PR firm. When questionable photography and self-serving, phony posts start turning up on the company blog, the new VP finds himself on the defensive. Things only get worse when an embarrassing office party video reaches YouTube. Anyone who has ever launched a social media marketing campaign without a clear set of goals, a good plan and the resources to follow-through, will find a lot to identify with in this latest One for the Money episode. 00:11:50 Oneupweb http://www.oneupweb.com/podcasts/oftm/oftm-episode6.mp3 In the 6th installment of One for the Money, an e-retailer specializing in exotic adventure foods faces some unhappy adventures with a dysfunctional website. As sales plummet, the company president — Bob, of Bwana Bob's Adventure Cuisine—encounters one site usability problem after another. The problems are magnified by the temporary unavailability of the overworked company webmaster. Anyone who's ever had their corporate website perform as it shouldn't needs to hear this podcast. http://podgarden.podtractor.com/9/149/2346 Fri, 07 Dec 2007 16:44:00 -0500 usability, e-retailer, corporate, website, users, performance, testing, check, online, retail no An exotic adventure foods e-retailer faces some unhappy adventures with a dysfunctional website. As sales plummet, the company president encounters one site usability problem after another. Anyone who's ever had their corporate website perform as it shouldn't will eat this one up. 00:11:20 Oneupweb http://www.oneupweb.com/podcasts/oftm/oftm-episode5.mp3 An established online retailer learns some hard lessons about Google's new Universal Search protocols. The company suddenly finds its search positions and online reputation threatened by a techno punk band with a similar name. The band's aggressive promotions and massive viral buzz cause the e-retailer's online sales to drop as search positions fall under the weight of the band's notoriety. Anyone feeling secure about their well-established search positions, or those looking to create some lasting search presence, needs to listen to this podcast. http://podgarden.podtractor.com/9/149/1996 Wed, 19 Sep 2007 16:13:00 -0400 google, universal, search, engine, positions, placement, viral, marketing, online, promotions, internet, sales, buzz, video, news, images no An established online retailer learns some hard lessons about Google's new Universal Search protocols. The company suddenly finds its search positions and online reputation threatened by a techno punk band with a similar name. The band's aggressive promotions and massive viral buzz cause the e-retailer's online sales to drop as search positions fall under the weight of the band's notoriety. Anyone feeling secure about their well-established search positions, or those looking to create some lasting search presence, needs to listen to this podcast. 00:11:53 Oneupweb http://www.oneupweb.com/podcasts/oftm/oftm-episode4.mp3 A growing company finds itself with an out-of-date website and some immediate opportunities to introduce new products to a waiting marketplace. Their choice for website redesign - a quick-fix, in-house solution, or professional outsourcing. They choose the quick fix, with an off-the-shelf CMS package and an in-house team of marketing irregulars. The results provide some costly lessons. Any business considering "minor" design changes to their website needs to listen to this podcast. http://podgarden.podtractor.com/9/149/1829 Tue, 31 Jul 2007 15:04:00 -0400 website, redesign, seo, search, engine, optimization, cms, content, management, system no A growing company finds itself with an out-of-date website and some immediate opportunities to introduce new products to a waiting marketplace. Their choice for website redesign - a quick-fix, in-house solution, or professional outsourcing. They choose the quick fix, with an off-the-shelf CMS package and an in-house team of marketing irregulars. The results provide some costly lessons. Any business considering "minor" design changes to their website needs to listen to this podcast. 00:15:35 Oneupweb http://www.oneupweb.com/podcasts/oftm/oftm-episode3.mp3 A corporate directive has a CEO determined to get his company podcast up and running fast. He has two proposals: do it right with people who understand the medium, or do it fast and cheap with an internal team and minimal outsourcing. In this latest One for the Money episode, we learn the real costs of “fast and cheap” -- a required listen for anyone looking to begin podcasting corporately. http://podgarden.podtractor.com/9/149/1731 Mon, 25 Jun 2007 17:40:00 -0400 podcasting, podcasts, podcast, tracking, production no A corporate directive has a CEO determined to get his company podcast up and running fast. He has two proposals: do it right with people who understand the medium, or do it fast and cheap with an internal team and minimal outsourcing. In this latest One for the Money episode, we learn the real costs of “fast and cheap” -- a required listen for anyone looking to begin podcasting corporately. 00:14:16 Oneupweb http://www.oneupweb.com/podcasts/oftm/oftm-episode2.mp3 An eager new IT employee volunteers to run his employer’s first paid search online advertising campaign. Without adequate experience and analytics, he misses the telltale signs of click fraud, while committing some common but expensive bidding errors. The results come to a head in a conference room confrontation that resurrects vivid memories for our professional analysts. Good advice for any company looking to advertise online. http://podgarden.podtractor.com/9/149/1611 Fri, 18 May 2007 15:54:00 -0400 ppc, search, engine, marketing, paid, search, adwords, landing, pages, keyword, bidding no An eager new IT employee volunteers to run his employer’s first paid search online advertising campaign. Without adequate experience and analytics, he misses the telltale signs of click fraud, while committing some common but expensive bidding errors. The results come to a head in a conference room confrontation that resurrects vivid memories for our professional analysts. Good advice for any company looking to advertise online. 00:20:10 Oneupweb http://www.oneupweb.com/podcasts/oftm/oftm-episode1.mp3 A mythical manufacturer discovers at its regular board meeting that a routine online search for their website turns up a multitude of trashy sites. The ensuing recriminations and eventual solutions cause a considerable shakeup in management... and fodder for lively discussion for our commentators. http://podgarden.podtractor.com/9/149/1521 Thu, 26 Apr 2007 13:10:00 -0400 seo, optimization, google, dirty, little, secret, drama no A mythical manufacturer discovers at its regular board meeting that a routine online search for their website turns up a multitude of trashy sites. The ensuing recriminations and eventual solutions cause a considerable shakeup in management... and fodder for lively discussion for our commentators. 00:17:28 Oneupweb