Oneupweb Advances to National ADDY® Competition
Oneupweb’s creative stands out among 60,000 entries to become one of only 1,500 national ADDY® finalists.
April 22, 2009 (TRAVERSE CITY, MI) – Oneupweb is a bit of an oddity in this year’s National ADDY® Competition. Situated on the shores of Grand Traverse Bay, this digital marketing company is far removed the hustle and bustle of busy metropolitan meccas. And they aren’t afraid to say it like it is, with a bit of humor added in.
And that’s exactly the reason Oneupweb’s One for the Road cookbook stood out from among 60,000 entries, including those from DDB and Leo Burnett Chicago, to become one of only 1,500 to advance to the National ADDY® Competition.
“This is exciting,” says Oneupweb CEO and Founder Lisa Wehr. “The One for the Road cookbook was one of the first pieces that highlighted the true Oneupweb personality.”
According to Wehr, the One for the Road cookbook was created as a holiday gift for their clients. Bored with the average trinkets and gift baskets, the digital marketing company wanted to give their clients something that would stand out, and be used for years to come. Also, the cookbook was being sent at a time when hopes were down, due to the economy.
“We figured, why a toddies and tapas book? Why not?,” laughs Wehr.
And the cookbook explains it all. Printed on the inside front cover is a tongue-in-cheek message to Oneupweb’s clients that reads:
Why a cocktail book? Because let’s face it, the economy may be in the midst of a royal flush down the john, but we’re kind of sick of talking about it. A party is a party—and now is the time!”
And apparently, the ADDY® judges agreed.
In March 2009, Oneupweb announced that they had won four awards from the Mid-Michigan Advertising and Marketing Association’s 30th Annual ADDY® Competition, all of which moved on to the AAF District 6 judging. Against tough competition, the One for the Road cookbook earned a silver ADDY® and the right for Oneupweb to advance as a national finalist.
The ADDY® Awards are the world’s largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative of all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
“We’re honored for our work to be recognized among the best in the nation,” says Wehr.
About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.
