Oneupweb Honored with a 2009 Telly Award
The digital marketing leader joins the likes of A&E and NBC, winning a 2009 Telly Award for the Oneupweb vs. The Sign Thief viral video campaign.
(TRAVERSE CITY, MI) – Far removed from the rush of Madison Avenue is a Northern Michigan resort town called Traverse City.
“We live in this city, we work here, and we like it,” says Oneupweb Founder and CEO Lisa Wehr.
That sentiment was tested, however, during the 2009 Presidential election. Every day Oneupweb put up signs in support of now President Obama. And every night, they were stolen. So true to their roots, Oneupweb decided to fight back the way they know best: relentlessly with social media, creativity and a 30-foot projection of a dancing Obama that couldn’t be taken down or ignored.
It worked.
“The Oneupweb vs. The Sign Thief campaign is a prime example of the type of creativity and dedication we put into the work we do for our clients and how social media can work,” says Wehr. “The entire campaign was promoted online, and the key to success was the way we used different aspects of online marketing to strengthen each other and really push the message.”
By election night, the video aired on CNN.
And, the 30th Annual Telly Awards just announced that Oneupweb received a 2009 Telly for their Oneupweb vs. The Sign Thief viral video. Other Telly Award winners include A&E, NBC, DDB and ESPN.
These awards annually showcase the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies, and corporate video departments in the world.
Oneupweb was a standout among more than 13,000 global entries, bringing home a bronze Telly in the online video/commercial category. The Oneupweb vs. The Sign Thief viral video has also been honored this year with an ADDY® Award, a Communicator Award and a BMA Pro-Comm Award.
To view Oneupweb’s award-winning viral video and social media campaign, Oneupweb vs. The Sign Thief, visit http://www.youtube.com/oneupweb.
About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 20 Search Marketing Agency by Advertising Age for three consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.
