Oneupweb Shows Marketing Execs They Don’t Have To Be Big To Be Brilliant

Digital marketing leader Oneupweb lays claim to the popular, albeit mysterious technology, Orno.

(TRAVERSE CITY, MI) – A cootie-catcher that predicts the success of marketing campaigns—a true groundbreaking technology…or no?

“We decided it was time to take a different approach to reach our target audience,” laughs Oneupweb CEO and Founder, Lisa Wehr. “Oneupweb exists to help marketers make smart digital marketing decisions. And we wanted to make sure that message, the true value of our business, rang loud and clear with our audience.”

So why a fake product launch? As Wehr explains, marketers face countless issues—short job tenures, high stress and competitive atmospheres.

“We thought, wouldn’t it be great if we came up with a creative campaign that conveyed how Oneupweb helps resolve those concerns? And, at the same time demonstrated our scope of services and proved that clever, effective campaigns aren’t just for the big brands? That’s how we came up with the Orno,” Wehr admits.

So what, exactly, was the Orno? As Wehr goes on to reveal, it was a program where individuals could submit their marketing campaign ideas and find out the probability of success before the campaigns ever launched. Appearing to be a groundbreaking new technology, it lured in hundreds of visitors—and most importantly, marketing executives.

“The Orno’s purpose was to inspire and exemplify the power of a well-executed digital marketing campaign. And to show marketers that while new campaigns and mediums can seem risky, we’re professionals with a great success record, and we’re here to ensure they make the best decisions possible to grow their business,” says Wehr. “The advances we’ve seen in the digital space have opened unprecedented opportunity, especially for mid-size companies. We’re absolutely committed to making sure those businesses know that they no longer have to be the big brand to have brilliant marketing campaigns; they just have to find an agency that’s relentlessly committed to their success. They’ll find that at Oneupweb.”

The Orno Campaign exceeded Oneupweb’s initial goal and encouraged hundreds of prospects to view them as the creative agency that approaches marketing challenges in unique and successful ways.

And don’t worry about people feeling duped. A bonus for those who completed the campaign included an automatic entry to win an iPad, which was awarded to one lucky marketer on May 7.

What will Oneupweb be up to next? Find out at OneUpWeb.com. Be sure to checkout the ground breaking technology that powers the Orno for yourself, visit TheOrno.com

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated o+nline marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), social media marketing, digital pr, display advertising, analytics, creative services, mobile marketing, website design, web 2.0 technology, audio/video/podcasting, and research, training and consultation. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for four consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch, and an award-winning monthly newsletter entitled OneUp Low-Down. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.