Oneupweb “Steps Up” Philanthropy With Step & Close™
Oneupweb premieres local marching band documentary at the State Theatre to raise funds and awareness
November 24, 2010
(TRAVERSE CITY, MI) – Oneupweb has taken philanthropy to a new level—going above and beyond a monetary donation—the digital marketing agency has committed 1,000 hours of staff time, equipment and creativity to the production of the advocacy documentary, Step & Close. All proceeds from the film, DVD and t-shirt sales will go to the Traverse City West Middle and High School band programs.
“Our initial idea was to create a band recruitment video,” explains Oneupweb Founder and CEO, Lisa Wehr. “But once we witnessed the overall positive impact marching band has on these students, our project became a much bigger production with a more comprehensive cause. All kids deserve to be involved in an activity they’re passionate about. And for those who aren’t athletes, band is the perfect extracurricular that gives them a sense of belonging.”
Two public showings of Step & Close will be held at the State Theatre. The premiere on Saturday, December 4, 2010 at 7:00pm will be preceded by a 6:30pm parade down Front Street featuring the Traverse City West High School Marching Band. A second showing is scheduled the following day, December 5, at 3:30pm.
At both events, a suggested $10.00 donation covers admission and live panel discussions with the Traverse City West band directors and marching band students. Step & Close DVDs and t-Shirts will be sold at each showing.
Step & Close, a 45-minute documentary spotlighting the Traverse City West High School marching band, challenges communities nationwide to step up and support their local marching band program. This passionate film provides viewers with an inside look at how band programs successfully shape our youth.
“I personally believe it’s our responsibility as a community to help our kids become as three-dimensional as possible,” explains Wehr. “Marching band helps them connect socially and lets them be a part of something that’s soulfully satisfying.”
And the students aren’t the only ones satisfied—Traverse City West High Band Director, Pat Brumbaugh shares, “This film is a highlight in my career.”
To reserve tickets to Step & Close, please visit StateTheatreTC.org or call the box office 231.947.3446. To learn more about the production of Step & Close, view the trailer and to purchase the DVD, please visit StepAndClose.com.
About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate Search, Social and Design services. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for four consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch, and an award-winning monthly newsletter entitled The Merge. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr
