Oneupweb Wins Four ADDY® Awards
Oneupweb’s creative shines, going four-for-four in the Mid-Michigan Advertising and Marketing Association’s 30th Annual ADDY® Competition.
March 10, 2009
(TRAVERSE CITY, MI) – Office survival items, toddies and tapas from around the world, an official Naughty List and a 30-foot dancing President Obama. It’s a collection of eclectic marketing items that spelled success for Traverse City’s Oneupweb, bringing home four ADDY® Awards from the Mid-Michigan Advertising and Marketing Association’s 30th Annual competition.
“With each one of these campaigns, I remember thinking ‘are people going to think we’re nuts?’,” laughs Oneupweb Founder and CEO Lisa Wehr.
Apparently, no one thought they were nuts, as these campaigns stood out from more than 132 entries to bring home one gold and three silver awards.
“I’m so honored to be given these awards. It was a tough, talented field of competitors,” says Wehr. “I think this speaks highly about our creative abilities and outside-the-box thinking that we provide to all of our clients, everyday.”
With over 60,000 entries annually, the ADDY® Awards are the world’s largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative of all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
The One for the Road cookbook, NaughtyListed.com microsite and Oneupweb vs. The Sign Thief viral campaign were honored with Silver ADDY® Awards. Oneupweb’s Office Survival Kit brought home gold for the online marketing company. All four will move on to the regional awards competition.
“We’re keeping our fingers crossed,” says Wehr.
About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog and podcast entitled StraightUpSearch. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.
