Oneupweb Wins Two International BMA B2 Awards
Oneupweb was honored with two 2010 B2 Awards of Excellence from the Business Marketing Association for their community outreach project, One for the Road: Operation Michigan, and for their augmented reality piece, the StraightUp Rocket.
June 23, 2010 (TRAVERSE CITY, MI) – A rocket and a motor home. One lifted off into virtual space, the other drove around the state of Michigan. Both spelled success for Oneupweb as the Business Marketing Association honored them with B2 Awards of excellence.
“These two campaigns were completely different. One highlighted our abilities with augmented reality while the other was about giving back and sharing our talents with those around us,” says Oneupweb Founder and CEO Lisa Wehr. “However, they were both uniquely Oneupweb.”
For the One for the Road: Operation Michigan tour, Oneupweb employees hopped in a motor home and drove around the state, offering free digital marketing consultations to any business professional that met them along the way. Simply because it’s what they could do to help other Michigan businesses succeed in the down economy.
The StraightUp Rocket was an augmented reality campaign that did just as it implied–it launched a virtual rocket into space. Oneupweb was one of the first agencies that works with mid-size businesses to embrace augmented reality, and according to the BMA B2 Awards, it paid off.
The B2 Awards recognize the work business marketers and agencies do “2” engage employees, sales forces, channel partners, government and, sometimes, even consumers. Hundreds of companies from around the nation took part in the awards competition this year.
“We’re thrilled to be honored by the BMA with two B2 Awards of Excellence,” says Wehr. “We’re already working on some outstanding campaigns that we hope to enter next year.”
To find out what Oneupweb is up to next, visit OneUpWeb.com.
About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), social media marketing, digital pr, display advertising, analytics, creative services, mobile marketing, website design, web 2.0 technology, audio/video/podcasting, and research, training and consultation. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for four consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch, and an award-winning monthly newsletter entitled OneUp Low-Down. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit OneUpWeb.com or follow them on Twitter @Oneupweb and @LisaWehr.
