White
Papers

Know Your Stuff


Looking to get the most out of your marketing efforts? Want to stay out front in this fast-paced digital space? In our library you’ll find insight into the latest topics in digital marketing as well as specific insight into the industries we serve: healthcare, education, B2B, franchise and more. It’s the evidence that influences out methodology, and we’re happy to share.

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Private Equity Holdings And the Business Case for Digital Marketing
Download “Private Equity Holdings and the Business Case for Digital Marketing”

Private Equity Holdings And the Business Case for Digital Marketing

Buy, improve, sell—that is the name of the game for most successful private equity firms. It’s not easy, and the reality for many firms is that traditional private equity returns have fallen by the wayside. Digital marketing can help improve returns–quickly. Learn more in this white paper.

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5 Simple Truths Making Your CMOs Life Easier
Download “5 Simple Truths: Making Your CMOs Life Easier”

5 Simple Truths Making Your CMOs Life Easier

Digital marketing is hard, expensive and your marketing budget is usually the first to go. That’s the truth—so what can you do about? Don’t make this any harder than it needs to be–download the paper and learn more.

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A Practical Guide to Google Analytics
Download “A Practical Guide to Google Analytics”

A Practical Guide to Google Analytics

Google Analytics is well suited to multifarious marketing needs, whether that’s generating qualified leads, engaging customers with your brand, or driving sales. Learn its many ins and outs in this white paper.

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Driving Inbound Leads Part 2: Maintenance
Download “Driving Inbound Leads Part 2”

Driving Inbound Leads Part 2: Maintenance

In this white paper we outline how to evaluate your content marketing by taking a look under the hood to make sure your sales funnel isn’t leaking and that you are continually calibrating all parts of your inbound marketing machine.

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Driving Inbound Leads Part 1: Agility
Download “Driving Inbound Leads Part 1”

Driving Inbound Leads Part 1: Agility

We discuss inbound marketing and how to drive inbound leads. This is the first in a series on this topic, and to begin—we’re going to talk content and the need to be agile.

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Business-to-Business: Bringing Sexy Back
Download “Business to Business: Bringing Sexy Back”

Business-to-Business: Bringing Sexy Back

Business-to-business—B2B—is one of, if not the, most, unsexy phraseologies in marketing.B2B is boring. But it doesn’t have to be.

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Growing Michigan Businesses Across The Web
Download “Growing Michigan Businesses Across The Web”

Growing Michigan Businesses Across The Web

We are Oneupweb—a digital marketing agency rooted in Traverse City, Michigan, but present where your target audience is: online.

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The Importance of Implementing and Maintaining Closed Loop Marketing
Download “Closed Loop Marketing”

The Importance of Implementing and Maintaining Closed Loop Marketing

From product research and college searches, to health care questions and concert tickets, consumers are turning first to online channels.

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Healthcare Marketing: Lead Generation and Choosing the Right Marketing Partner
Download “Healthcare Marketing: Lead Generation and Choosing the Right Marketing Partner”

Healthcare Marketing: Lead Generation and Choosing the Right Marketing Partner

When making healthcare decisions, consumers are becoming more and more reliant on the Internet and their own social networks.

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Big Data: Making it Work for Higher Educaton
Download “Big Data: Making it Work for Higher Educaton”

Big Data: Making it Work for Higher Educaton

What is “big data”? Is it just for big business? What advantage does it offer higher ed marketers? We answer those questions and more in our latest white paper.

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Thriving as a Michigan Business
Download “Thriving as a Michigan Business: The Evolution of New Media Marketing”

Thriving as a Michigan Business

Michigan has made an impressive comeback. But Michigan businesses still face many challenges. Oneupweb’s latest white paper explores these challenges, along with the advertising and marketing solutions that reside right here in our great state.

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The importance of brand consistency For Franchises
Download “The Importance of Brand Consistency for Franchises”

The importance of brand consistency For Franchises

Inconsistent branding and messaging has a negative impact on your ability to attract new franchisees and provide the same experience and level of care your target consumers have come to expect.

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Big Data: Making It Work For Marketing
Download “Big Data: Making It Work For Marketing”

Big Data: Making It Work For Marketing

Big data is not as overwhelming as it sounds. We break down the basics and how it applies to you, the marketer. We also give you an idea of our own approach to big data.

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Social Commerce And your e-commerce strategy
Download “Social Commerce and Your E-Commerce Strategy”

Social Commerce And your e-commerce strategy

Deciding how much your e-commerce business should spend on social media is difficult. Learn about new developments in social commerce, how allocate marketing dollars and more here.

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Higher Education And responsive design
Download “Higher Education and Responsive Design: Adapting to Your Mobile Audience”

Higher Education And responsive design

More students than ever are using mobile devices to access the internet and Google is now penalizing websites that are not mobile friendly. Learn more about responsive design for universities here.

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Three Bedrock Principles For a successful e-commerce website
Download “The Three Bedrock Principles For a Successful E-Commerce Website”

Three Bedrock Principles For a successful e-commerce website

It’s time to make sure your e-commerce website is in top shape. In this paper on creating a successful e-commerce site we cover user experience, user Interface, social media to promote sales, tips to reduce shopping cart abandonment, and more!

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Nothing To Fear Marketing advice about massive open online courses (MOOCs)
Download “Nothing To Fear: Marketing Advice About Massive Open Online Courses (MOOCs)”

Nothing To Fear Marketing advice about massive open online courses (MOOCs)

Marketing in the education sector is about more than attracting students. Oneupweb’s latest white paper discusses business models and marketing strategies for the education market, how technology affects enrollment, and more.

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Responsive Design Adapting to your mobile audience
Download “Responsive Design: Adapting to Your Mobile Audience”

Responsive Design Adapting to your mobile audience

1.5 billion people use mobile devices to access the internet and Google is now penalizing websites that are not mobile friendly. Is your website responsive? Still unsure what responsive design is all about? Learn more about the necessity of responsive design in this white paper.

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Best Laid Plans Marketing and strategy for higher education institutions
Download “Best Laid Plans: Marketing and Strategy for Higher Education Institutions”

Best Laid Plans Marketing and strategy for higher education institutions

Marketing in the education sector is about more than attracting students. Oneupweb’s latest white paper discusses business models and marketing strategies for the education market.

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Is strategy your Missing Link
Download “Is Strategy Your Missing Link?”

Is strategy your Missing Link

Beyond using multiple channels for marketing, each channel needs to work in harmony to convey your overall brand message, even when they are run by different managers or agencies. Follow these 9 steps to a truly holistic collaboration.

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Want Results?

Oneupweb is an independent, full-service digital marketing agency. We elevate brands online, raise the ceiling on conversion rates and relentlessly surpass client expectations. How do we do it? By having an unmatched foundation of technical know-how, a creative culture of problem solving and by being a machine so well-oiled it’s almost cheating to unleash us. Let’s shake hands.

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