http://www.oneupweb.com/library/white-papers.htm?source=wp_rssStay tuned to trends in online marketing. Download Oneupweb's latest white papers and browse our extensive research library.en-USOneupwebTue, 11 Mar 2008 16:01:57 GMThttp://podgarden.oneupweb.com/images/oneupweb/ouw_logo_300x300.jpghttp://www.oneupweb.com/library/white-papers.htmhttp://www.oneupweb.com/landing/08_paidsearch/index.php?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CDiscover how and why marketers are investing more of their advertising dollars online. Learn how integrating paid search into your marketing plans can improve your bottom line through higher traffic, better Cost Per Acquisition (CPA) ratios, and increased conversion rates and sales.OneupwebSearch Marketing Media Planning{8a9bbc57-7bcc-60a9-e9d8-13e5ed7cc250}Fri, 07 Mar 2008 17:00:57 GMThttp://www.oneupweb.com/landing/08_hitmiss/index.php?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CIn this follow-up study, Oneupweb reports back on how 12 of the hottest products and brands performed on the social media marketing front during the 2007 holiday shopping season. The analysis reveals what works, what doesn’t and why. It is a must read for online marketers looking to integrate social media into their marketing plans during 2008 and beyond.OneupwebNext Generation{3eb450b9-4c56-896e-f09-b4269959681a}Mon, 04 Feb 2008 17:00:00 GMThttp://www.oneupweb.com/landing/07_10foraquarter/index.php?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2COneupweb polled its people on the front lines - our natural and paid project managers and team leaders - to see where they will be helping clients focus their attention during the first quarter of 2008. The result is a top ten list of things marketers can do early in the year to make the greatest impact on their ongoing success. It's a time to reassess, refresh and redirect. This paper will tell you why and how to get started.OneupwebSearch Marketing Usability Conversion Media Planning Next Generation{c8879eba-c227-c55e-35b7-fec9ed35561}Tue, 01 Jan 2008 16:04:22 GMThttp://www.oneupweb.com/landing/07_15point_ltblue/index.php?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CIs your website performing as it should or are you leaving potential leads at the side of the road? And how do you know for sure? In this short but informative paper, Oneupweb gives you a list of places to look for answers - a 15-Point Usability Checkup - along with the steps you can take to test your proposed repairs.OneupwebUsability Conversion{5f73928b-23c6-e1fe-9d8d-18a18558a277}Tue, 01 Jan 2008 15:55:20 GMThttp://www.oneupweb.com/landing/oneupweb/holiday_study07/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CIn this study, Oneupweb looks at 12 of the hottest products and retailers for the 2007 holiday shopping season and how they're using social media marketing to set themselves apart. This is a must read for any online marketer looking to generate positive buzz and boost holiday sales.OneupwebMedia Planning Next Generation{d7687701-a881-2274-c92b-836eefddaa8a}Wed, 17 Oct 2007 14:52:28 GMThttp://www.oneupweb.com/landing/oneupweb/ir_study_07/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CThis study analyzes Internet Retailer's Top 100 retailer websites to see who does a good job of search engine optimization and who does not. The surprising results offer many opportunities and suggestions for companies looking to compete. For retailers already on the list, it should serve as a wakeup call.OneupwebSearch Marketing Usability Conversion{8dcd99d9-7e62-ca90-6bba-d68c23bce901}Wed, 15 Aug 2007 14:42:41 GMThttp://www.oneupweb.com/landing/ould/univ_search/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CIntegrated Online Marketing Leader Oneupweb Outlines the Revolutionary Changes Ahead in Search Marketing Likely to Result from the Implementation of Google's Universal Search Model.OneupwebSearch Marketing Media Planning Next Generation{5e6d00d-31c6-3afe-e13c-ad3875f32b2e}Tue, 17 Jul 2007 14:42:48 GMThttp://www.oneupweb.com/landing/oneupweb/crisis/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CThis paper examines the realities of the new viral world of instantaneous information and what it means to those communicating and managing a crisis in this changing environment. It is a topical and crucial source of information for all corporate communicators and marketers needing to prepare and manage for crises in the age of social media.OneupwebNext Generation{498c853f-8ae0-1ce3-a625-1de09e2fed6c}Fri, 06 Apr 2007 14:43:41 GMThttp://www.oneupweb.com/landing/pr/valentine/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CCupid appears alive and well, online, and probably does most of his shopping from work on Mondays and Tuesdays. Oneupweb tracked the behavior of a quarter of a million consumers online from February 1 through the 12th, across a range of online retail clients selling Valentine's Day gifts.OneupwebSearch Marketing Usability Conversion Media Planning{793885a-c9cf-a06e-f959-64918f63f96c}Wed, 21 Feb 2007 15:43:48 GMThttp://www.oneupweb.com/landing/pr/holiday_retail_trends/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CThis study tracks traffic, conversion rates and sales across 14-weeks of the holiday sales season and is available free from OneUpWeb.com. Most importantly for e-commerce marketers and internet advertisers, the study provides them with paid search marketing best practices in response to the trends revealed.OneupwebSearch Marketing Usability Conversion Media Planning{3ca5c3a5-a44f-cdcc-ab82-70bb8d0b1692}Tue, 09 Jan 2007 15:43:54 GMThttp://www.oneupweb.com/landing/pr/podcast_principles/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CThe industry's most comprehensive and up-to-date white paper on the basics and marketing potential of podcasting, including the most recent statistics from the Pew Internet & American Life Project.OneupwebNext Generation{97106f33-3b7-e70f-5f0e-20281f8bc57b}Wed, 06 Dec 2006 16:14:11 GMThttp://www.oneupweb.com/landing/pr/podcast_value/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CSearch engine optimization & marketing leader Oneupweb reveals the new and often overlooked opportunities that podcasting represents for natural optimization and paid search campaigns, including aggregate corporate marketing trends revealed by Oneupweb's proprietary podcast tracking technology, PodTractor.OneupwebNext Generation{60507aa0-6f56-6e94-fca-324fe0efde16}Fri, 01 Dec 2006 16:20:34 GMThttp://www.oneupweb.com/landing/pr/corp_podcast/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2COneupweb sorts out all the conflicting research, providing you with an approach for maximizing the impact on your target audience, based on today's podcast listener behavior.OneupwebNext Generation{3f9ffbb6-c5a9-ca8d-f8c1-bae6ef567d71}Sun, 15 Oct 2006 15:31:47 GMThttp://www.oneupweb.com/landing/pr/calc/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CWhat should you expect from your search marketing campaigns? Industry statistics and Oneupweb's decade of experience combine to provide marketers with an easy-to-use calculator that illustrates potential returns on natural optimization and paid search.OneupwebSearch Marketing Usability Conversion{5402c0b5-afe-198b-fe16-1c036d71ab83}Sun, 01 Oct 2006 15:38:09 GMThttp://www.oneupweb.com/landing/oneupweb/brain/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CThere are two ways you can use our quiz. First, you can find out whether your marketing plan is working as hard as it should. Second, you can use the results to convince someone else that more needs to be done, like your teammates, your CEO, your supervisor, whoever.OneupwebSearch Marketing Media Planning{c693a30-3301-933d-7c3f-e0bbf5b1ad1c}Fri, 01 Sep 2006 16:00:02 GMThttp://www.oneupweb.com/landing/oneupweb/podcasting101/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CCorporate Podcasting 101 is a marketing primer for executives offering clear, concise, jargon-free information describing podcast production, marketing, optimization and performance tracking. With this information, marketers will have enough background to see how podcasting can impact their bottom line and what's necessary to produce a podcast series.OneupwebNext Generation{23024703-705-e2fe-afed-677ce1f628c2}Mon, 14 Aug 2006 15:41:25 GMThttp://www.oneupweb.com/landing/oneupweb/podcast/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CThere's a new train roaring through the internet - podcasting. Our white paper details the opportunities and challenges of this exciting, effective medium.OneupwebNext Generation{51021b5e-622e-3ee-5db1-57a826599a68}Mon, 12 Jun 2006 15:53:06 GMThttp://www.oneupweb.com/landing/oneupweb/fresh_ppc/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CBest practices for selecting and integrating an effective PPC marketing firm into your in-house online marketing efforts.OneupwebSearch Marketing{df122f47-fbd1-2b81-bf99-1f42105b1fc5}Thu, 16 Mar 2006 16:03:23 GMThttp://www.oneupweb.com/landing/oneupweb/fresh/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CLearn best practices for online marketing, how to generate creativity and 10 essential tactics marketers should try.OneupwebSearch Marketing Usability Conversion{84a2eac1-1242-e849-f359-26a688732cce}Wed, 22 Feb 2006 19:22:41 GMThttp://www.oneupweb.com/landing/homepage/campaignlaunch/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CThis paper correlates search marketing benefits with the five Ps of marketing, shows how to use analytics to support strategy across all communications and describes best practices for campaigns.OneupwebSearch Marketing Usability Conversion{b7fcc6b5-e985-9390-66c9-411e2de36121}Wed, 18 Jan 2006 19:27:25 GMThttp://www.oneupweb.com/landing/oneupweb/holiday/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CThis newly updated white paper offers 10 strategic questions that will help you prepare for your holiday sales season, including hints, check lists and information vital to planning, selling, tracking and adjusting your holiday marketing plans. It's never too early to begin nor too late to adjust. Start here.OneupwebSearch Marketing Usability Conversion Media Planning{24abb7d6-71b2-8715-4249-43e66ec49f72}Wed, 23 Nov 2005 16:46:37 GMThttp://www.oneupweb.com/landing/oneupweb/sell_seo/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CAs marketers begin to craft marketing plans, this helpful paper provides tips for helping colleagues understand the benefits of search engine marketing and securing appropriate budgets.OneupwebSearch Marketing{a65b7e6f-f110-8470-db61-9ae4544bce37}Thu, 10 Nov 2005 19:51:36 GMThttp://www.oneupweb.com/landing/homepage/irstudy2005/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CFor the second year, Oneupweb evaluated the level of SEO & SEM implemented by top internet retailers. Also, action-provoking questions help marketers put strategies in place.OneupwebSearch Marketing Usability Conversion{47c140eb-f355-ff87-6fc6-1db867db599d}Wed, 12 Oct 2005 18:33:11 GMThttp://www.oneupweb.com/landing/homepage/mobilesearch/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CAs mobile users increasingly use search engines, Oneupweb describes the issues and challenges marketers will face in capitalizing on this growing, changing and mobile market.OneupwebSearch Marketing Media Planning{e176544d-6a5e-f89a-d5c0-ad99d6038b05}Mon, 01 Aug 2005 18:35:49 GMThttp://www.oneupweb.com/landing/homepage/fortune100/index.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2CFor the third time, Oneupweb investigated website optimization at the highest corporate levels. And for the third time, we found that the FORTUNE 100 is largely ignoring this powerful marketing sector.OneupwebSearch Marketing{874cd8f7-df39-2b3b-b3c9-fda2518c1d9a}Mon, 06 Jun 2005 18:41:43 GMThttp://www.oneupweb.com/landing/google_topten.htm?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2COneupweb's broad study demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.OneupwebSearch Marketing Usability Conversion{c2b1f530-39d3-49cb-f15-8b37dbfccec3}Fri, 18 Feb 2005 19:45:58 GMT