http://www.oneupweb.com/whitepapers/ Stay tuned to trends in online marketing. Download Oneupweb's latest white papers and browse our extensive research library. en-US Oneupweb keirsun@sodoit.com (Keirsun Scott) Wed, 25 Feb 2009 11:32:00 GMT http://podgarden.oneupweb.com/images/oneupweb/ouw_logo_300x300.jpg http://www.oneupweb.com/news-stuff/whitepapers/ http://www.oneupweb.com/landing/09_searchhaschanged/index.php?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2C With this new white paper from Oneupweb you'll discover why incorporating social media into your search marketing efforts is no longer a luxury. Today, it's a necessity if you want to be found online. Discover the new age of online marketing, where search and social media are one in the same. Search Marketing http://www.oneupweb.com/landing/09_searchhaschanged/index.php Wed, 25 Feb 2009 11:32:00 GMT http://www.oneupweb.com/landing/09_holidaytrendsfollowup/index.php?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2C The 2008 holiday shopping season revealed several surprising trends about consumer behavior in a down economy. Discover why Halloween was the biggest week for online holiday sales and uncover other important lessons learned that will help businesses be successful online in 2009. Search Marketing http://www.oneupweb.com/landing/09_holidaytrendsfollowup/index.php Tue, 20 Jan 2009 19:22:00 GMT http://www.oneupweb.com/landing/09_healthcare/index.php?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2C Oneupweb takes a detailed look at the search marketing and reputation management practices of the nation's top hospitals. Discover which ones get it, and which hospitals are falling drastically behind. From effectively reaching your patient base to maintaining credibility, it's information you need to know. Search Marketing Next Generation http://www.oneupweb.com/landing/09_healthcare/index.php Tue, 06 Jan 2009 15:32:00 GMT http://www.oneupweb.com/landing/08_holidaytrends/?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2C What's the most important week to reach out to potential customers? When does the online holiday shopping season really start? What's the biggest week for online sales? Discover these answers and other surprising facts about consumer behavior during the 2007 online holiday shopping season. Search Marketing Usability Conversion Media Planning Next Generation http://www.oneupweb.com/landing/08_holidaytrends/ Thu, 06 Nov 2008 16:47:38 GMT http://www.oneupweb.com/landing/08_b2bsuccess/index.php?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2C Learn how to predict your business' success through search marketing with this white paper. You'll discover important tools and information on how to calculate your company's search marketing benefits, secure the support of upper management and make a positive impact on the growth of your business. Search Marketing {c8ca61fc-1d9b-5218-517c-ad231a71c454} Thu, 05 Jun 2008 14:03:00 GMT http://www.oneupweb.com/landing/08_paidsearch/index.php?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2C Discover how and why marketers are investing more of their advertising dollars online. Learn how integrating paid search into your marketing plans can improve your bottom line through higher traffic, better Cost Per Acquisition (CPA) ratios, and increased conversion rates and sales. Search Marketing Media Planning {8a9bbc57-7bcc-60a9-e9d8-13e5ed7cc250} Fri, 07 Mar 2008 17:00:57 GMT http://www.oneupweb.com/landing/08_hitmiss/index.php?source=wp_rss&guid=4F681002-44B9-DC11-B092-00A0D1E5DD2C In this follow-up study, Oneupweb reports back on how 12 of the hottest products and brands performed on the social media marketing front during the 2007 holiday shopping season. The analysis reveals what works, what doesn't and why. It is a must read for online marketers looking to integrate social media into their marketing plans during 2008 and beyond. Next Generation {3eb450b9-4c56-896e-f09-b4269959681a} Mon, 04 Feb 2008 17:00:00 GMT