Oneupweb Press Release Archive

Understand search engine marketing and its benefits.

Below we’ve outlined the primary benefits of search engine marketing using the five Ps of marketing. Additionally, on this site you’ll find a Guide to SEM, case studies, white papers, articles and answers to specific challenges in B2C or B2B channels. Finally, to get an idea of how search engine marketing compares to traditional marketing tactics, download our chart.

If you don’t find all that you’re looking for, we invite you to call us, send us an email or visit our booth at one of our upcoming events. Someway, somehow we want to get your questions answered.

Product

Offering your product on the Web is an additional feature to many customers. Despite normal business hours and without leaving their desk, they can get what they need from you—provided your product appears properly in search engine results. Add benefits to your product or service by making it convenient for your customers to shop when they are ready to buy.

Place

Of course buying online is another distribution channel. Take it one step further. Think of each keyword your business competes around as a distribution channel. If you’re not optimized for a term customers use, it’s like an empty shelf at the store. Oneupweb uses search engine marketing to put your product or service on the shelf—at eye level.

Price

Online marketing and search engine optimization can help reduce the cost of generating a lead or sale. You can pass those savings on to your customer or enjoy a stronger profit margin. Oneupweb will even provide you with the data and the analysis to demonstrate your savings, quarter after quarter.

Position

What do you suppose happens to your reputation if you’re too low on search results? You may be judged irrelevant. Ouch. It’s that old David and Goliath story. A successful organic marketing campaign can help position smaller players among giants, giving them immediate cache. Add to your credibility with a pay-per-click advertising campaign and let customers know you’re ready to deal in addition to being a relevant choice.

Promotion

Obviously the exposure of being well-positioned naturally in search results promotes your product or service. Did you consider that paid search campaigns could also offer price promotions, seasonal products or launch new services. And a well-optimized press release rises to the top of a journalist’s list of resources. (Or an investor’s, or an analyst’s, or franchisee’s, or most importantly a customer’s list.) And where does a customer go to get more information about an advertised sweepstakes or self-fulfilling promotion? You get the idea.

There just aren’t any limits to the marketing benefits of search engine marketing. We encourage you to check out the results enjoyed by our clients in our Case Studies book or investigate a particular challenge you may have in B2C, B2B or service sections. And our library is filled with additional resources.

Our goal here is to help you learn about search engine marketing and Oneupweb. We know your marketing situation is unique, so give us a call and share your challenges with us. We look forward to working with you and answering your questions.