Audio & Video Podcasting Services
Who’s podcasting? Who’s listening? You may be surprised.
The technology was there. And so was the audience. It just made sense. Adam Carolla–Dr. Drew’s popular sidekick on LoveLine–unexpectedly found himself out of work. He went home. Turned on the mic. And 50 million downloads later, he was the best audio podcast on iTunes.
If you’ve missed Carolla’s podcast, you may have stumbled upon the Suze Orman Show, Ricky Gervais’s Podcast, ESPN’s Pardon The Interruption, or CNN’s Anderson Cooper–all early adopters of the podcast.
You don’t have to be a well-known comedian or commercial brand to reach millions with a podcast. That’s the beauty of on-demand media–niche interest groups have flooded the scene. More than 30 million people are consuming podcasts. And the topics they are consuming are as diverse as podcasts for software professionals to The Multiple Sclerosis Podcast series. It is estimated that the U.S. audience will reach 38 million by 2013–more than double the audience just a few years ago.
The corporate scene hasn’t missed a beat, either. Check out who else is producing and sponsoring compelling, original podcasts:
- Whirlpool, and it isn’t about hot tubs. These are engrossing family stories that engage listeners while promoting the brand.
- Iams put out a ‘no bones about it’ talk show, “The Pet Hour” with Nancy Glass, talking about the love and passions of pet owners with added wit and humor to keep it entertaining and uplifting.
- Oracle gives their listeners regular updates on new technology developments–straight from the people that know the industry the best.
- Simon & Schuster reach new audiences with video podcasts for kids and teens.
Oneupweb has also joined the podcast nation. In addition to producing podcasts for our clients, Oneupweb has been producing professional podcasts on industry research and online marketing. Most recently, Oneupweb’s Be Relentless podcast series has brought listeners edge-of-your-seat stories about the entrepreneurial spirit beating the odds along the bumpy road to success.
Learn more about Oneupweb’s podcasting services.
Podcasting: Savor it Now & Later
On demand for the on-the-go audience.
Get more listeners by archiving your podcast series–it is a medium that matures over time. Popular radio programs have reached new audiences by releasing podcast editions of weekly broadcasts. Simply, audio and video podcasts gain momentum whereas a broadcast is a one shot deal.
And industry white papers and press releases can be heard by your audience–your listeners literally get to hear the voice of your company.
Looking to add a little something extra? Video podcasts can add another level of engagement between you and your audience.
Oneupweb offers a full production line of podcasting services:
- Custom video demonstrations
- Flash movie creation
- Professional audio recording & production services
- Customizable, branded audio/video players
- Phone interview recordings
When you want your brand message to be heard, request a proposal and we’ll show you how it’s done.
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