Oneupweb 2010

Social Media Marketing & Optimization

It's time to go social, or go home

Social media use has skyrocketed, and odds are, it will only continue to grow. Here's the breakdown: Facebook has over 600 million active users, with 500 million active on a monthly basis. Twitter boasts more than 190 million accounts, YouTube has 117 million users and LinkedIn has over 100 million. In addition to these incredible statistics, there are endless reports that small, large and enterprise businesses are now investing heavily in social media. One thing is abundantly clear—if you are not engaged with social media marketing, you are not reaching all of your potential audience.

We provide the following social media solutions:

  • RSS content distribution
  • Social media audits
  • Campaign planning
  • Profile development and design
  • Promotional campaign strategizing
  • Viral campaign development
  • Friend and follower building
  • Post copywriting
  • Social network advertising
  • Reputation monitoring
  • Widget development
  • Mobile application development
  • And more

Discover how our social media marketing services can help your business increase brand awareness, create brand advocates and ultimately, bring in sales.

Using Social Media to Effectively Promote Your Company

Can you use social media networks to market to your target audience, and ultimately, bring in sales?

It may not have been love at first sight, but today, social media and marketing go hand-in-hand. Recent studies show that the 35+ age demographic now comprises more than 30% of Facebook's entire user base, while the 55+ age group is the fastest growing demographic on the social network. This means it's no longer about the tweens of the world (Miley Cyrus aside)—social media platforms are now important channels for marketing to business and family decision makers. And they work. In one month a Oneupweb client saw their Facebook page generate a higher overall sales conversion rate than any of their other online marketing campaigns, and just one of their wall posts received more than 40 comments and interactions. Social media marketing can and will engage your target audience and improve your bottom line. This means it's imperative to develop a strategy for your interactive marketing campaigns, including identifying and clearly defining the measurements you will use to determine success. That's where Oneupweb comes in.

Our client success specialists use market research to determine which social networks are right for you to start communicating with your audience. Once they've evaluated and chosen the social network sites that are the best fit for your brand, they work with you to develop a strategy to target and engage your customers. Then, it's time to dive in. This includes:

  • Creative development and design of Facebook, Twitter, YouTube and other backgrounds that positively reflect your company and convey your brand to your target audience.
  • Consultation, and if needed, the man-power to post and interact with your friends and followers on a regular basis, using the appropriate voice and tone for your company.
  • Development and implementation of online games and contests that will continue to engage your customers, such as sweepstakes, photo contests, coupons, quizzes, product giveaways, essay contests and more.

And we get results. Just check out these case studies highlighting social media marketing success stories.

Don't Forget About Blogs

How can blogs help maximize the ROI of your complete online presence?

A company blog is an excellent channel for updating clients and consumers on relevant industry news, upcoming events and promotions (really - we have four blogs of our own!). And people are reading them—more than 90 million people. In addition, weblogs are receiving the highest percentage of visits from Facebook and Twitter-compared to other pages of interest. It's all about content and the kind of current information a blog can provide. Your posts can and will draw in a high number of unique visitors—visitors who become a captive audience as they spend more time on your site reading your blog than it takes to read a 140-character tweet. And more visitors+more time with your company=a better bottom line. Period. Oneupweb can help you put that equation to work for your company. We offer:

  • Blog design
  • Blog copywriting
  • Search engine optmization
  • And more

It's all part of our social media marketing services. And that's not all. We also offer:

Contact Oneupweb today to find out more.

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