A Main Hobbies
ABOUT A MAIN HOBBIES
A Main Hobbies is a leading internet retailer of radio controlled (R/C) cars, trucks, helicopters and airplanes, selling merchandise both online and from their brick-and-mortar store in Chico, California. Founded in 2004, A Main Hobbies was awarded the Bizrate Circle of Excellence award for online retailers and are the only R/C company to earn the honor four consecutive years in a row. They were also recognized by INC. 5000 as one of the fastest growing companies in America.
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THE CHALLENGE
Having managed their digital marketing efforts in-house, A Main Hobbies knew paid search advertising was the way to go. However, when their goals called for an expanded audience, wider campaign reach, and aggressive ROI requirement, they felt it was time to hire a digital agency. That’s when Oneupweb came on the scene.
THE RESULTS
After just three months, A Main Hobbies saw significant improvement in their overall reach while increasing e-commerce sales and driving the return on investment to an impressive 1257 percent.
A year after the launch of the PPC campaign, A Main Hobbies is racing past last year’s numbers with a 60 percent increase in PPC sales YOY from January–May.
In addition to increased sales revenue and exceeding the ROI goal—new customer acquisitions grew by 32 percent.
THE TACTICS
Oneupweb launched a paid search strategy that included the following tactics:
Country specific campaigns to leverage specific ad copy
New, exclusive advertising technologies to quickly extend campaign reach
Increased keywords by 1194 percent and built new negative keyword inventory
Implemented numerous tighter, more relevant ad groups
With these tactics and a few more, Oneupweb was able to launch the A Main Hobbies paid search strategy into high gear!
