McCarthy Building Companies, Inc.
ABOUT MCCARTHY
McCarthy Building Companies, Inc. is one of the nation’s oldest, privately held construction firms with nearly 150 years of experience. Committed to the construction of high performance buildings, the company provides general contracting, construction management, and design/build services for healthcare, education, parking structure, entertainment, commercial, retail, laboratory, biotechnical, civil and industrial facilities. McCarthy has offices in Atlanta, Newport Beach, Sacramento, San Francisco, San Diego, Phoenix, Las Vegas, Dallas, Houston and St. Louis. McCarthy is 100 percent employee-owned.
THE CHALLENGE
With the desire to stand out in a highly competitive, struggling commercial construction industry, McCarthy turned to Oneupweb for website consulting and search engine optimization services. Starting with a benchmark of zero, Oneupweb was tasked with the challenge of creating a natural search strategy that would land McCarthy in the top 10 search results and bring qualified traffic to McCarthy’s site.
THE RESULTS
Site traffic has increased by 92 percent since McCarthy’s partnership began with Oneupweb.
McCarthy achieved an incredible 5100 percent growth in top 10 Google keyword positioning.
The top 30 keyword positions also grew an impressive 1693 percent.
Today, McCarthy is showing positive growth despite struggling industry conditions. McCarthy is proof that is pays to optimize your online strategy even when times are tough!
THE TACTICS
By constructing a robust keyword inventory and implementing site title and meta authoring tactics, Oneupweb’s natural search campaign improved the visibility of McCarthy’s site in search engine top 10 results by 1993 percent in the first year. Eager to keep the momentum going, McCarthy expanded the scope of the SEO project to include site content authoring.
