If You Build It, They Will Come

From humble beginnings building farmhouses, back in the 1800s, McCarthy has grown into a $3.5 billion commercial construction business with community-based offices throughout the nation. The company constructs state-of-the-art facilities and leads the industry in sustainable technologies and green building practices. And McCarthy continues striving to be among the best builders in America.

Competition online is more fierce than ever and McCarthy needed a web-based strategy that would highlight their precedence in the fast-growing green building space and strengthen their presence in regional markets.

Solution

We laid out a comprehensive optimization strategy for their recently redesigned website including plans for a future site expansion. The approach involved the creation and inclusion of industry-specific content to attract prospects from lucrative markets such as healthcare and higher education. And we worked tenaciously to ensure top rankings on key phrases for green building initiatives.

Results

• The content strategy resulted in a 150% increase in keyword variation
• Oneupweb’s natural campaign improved the visibility of McCarthy’s site in search engine top 10 results by 1,933% in the first year
• McCarthy consistently ranks in the top 10 across search engines for more than 80% of keyword phrases related to green building initiatives, terms that continue to drive traffic and conversions
• The SEO strategy has amplified McCarthy’s visibility online resulting in a 195% increase in unique visits to the website

Channels & Tools

• Research & Analytics
• Digital Strategy & Planning
• Marketing Management
• Search Marketing