We made them smile

SmileMakers, a subsidiary of Staples, Inc., started over 30 years ago with one simple idea—to be the absolute best supplier of fun products used to reward and entertain both children and adults. When this client launched their new e-commerce website, they suffered major losses in search engine rankings, unique site visits and sales. They turned to Oneupweb for aid.

Solution

We worked quickly and closely with the SmileMakers team to implement technical site updates to expedite recovery as quickly as possible to regain market share. Once the most critical aspects of the strategy were implemented, we rolled out additional usability recommendations to complete the recovery strategy.

As the partnership continued, SmileMakers relied on us to create a social media strategy to increase the number of fans and followers on SmileMakers’ social channels, and to ultimately increase the amount of positive interaction with the brand.

Results

• Over a six-month period, SmileMakers saw a 157% increase in top 10 positions in Bing and an impressive 1,157% increase in Google
• By the end of Q1, sales increased by 13% and unique site traffic was up by 32% year-over-year at the end of Q2
• During the first three months of the social media strategy implementation, interactions with the company’s Facebook Page rose 586%
• The number of visitors to the company blog originating from Twitter increased 167% while the amount of traffic to the blog originating from Facebook increased 1,400%

Channels & Tools

• Research & Analytics
• Digital Strategy & Planning
• Creative & Development
• Search Marketing
• Social Media & Communications