Analytics

We measure everything.

We explain everything. And sometimes, the results just speak for themselves.

But other times, it’s like Donald Trump telling Joan Rivers, “You’re Hired.” You have to see it to believe it.

ROI trax®: Powerful analytics put you in control.

Oneupweb’s proprietary ROI trax® technology is a leading conversion analytics tool designed by marketers (us) for marketers (you). It provides clear data and customized reports available 24/7. You also receive access to live, human project management teams who give you the bottom line—not just the numbers.

ROI trax® Features:

• Track natural and paid search marketing campaigns separately—but with the results delivered to the same, easy to use reporting interface.
• Create and track newsletter, email, public relations and banner ad campaigns.
• Monitor website positioning on search engine results pages—beyond Google.
• Identify the most effective keywords for SEO and PPC campaigns.
• Guard against click fraud within the PPC marketplace.
• Monitor competitors’ use of your trademark in paid search ads.
• On demand reporting tells you which traffic sources are delivering the highest return—in real time.

PodTractor™: Tracking all broadcast media formats.

Oneupweb’s PodTractor™ provides an accurate way to measure and predict audience behavior relating to online video, audio and podcast media. And it’s a hosted solution—there’s no software to install.

PodTractor™ Performance Features:

• Tracks 100% of an audience from any portal.
• Creates/distributes all RSS feeds.
• Offers 24/7 access to audience data/reports.
• Provides geographic audience stats.
• Reveals when and what an audience is downloading.
• Reports what episodes and series are most popular.
• Reveals subscriber loyalty.
• Quantifies iTunes subscribers separately, including unique behavior.