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Facebook Marketing Help from Oneupweb

Oneupweb will answer your Facebook marketing question, for free, on Facebook.com/oneupweb….

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Facebook Live for Marketing

Did you know that in 2019, Facebook Live videos generated 6-times more user interactions than regular videos? It’s one reason why Facebook Live marketing is a crucial addition to any digital marketing strategy – it allows you to engage with your audience in a raw, human way. Why It’s Better Than Just Posting Videos to…

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The 2018 Facebook Algorithm: Beyond the Marketing Minute

The Facebook algorithm, much like my choice of lunch at work each day, is constantly changing. This week for the Monday Marketing Minute we decided to give you a quick overview of top-level changes to the algorithm and what they mean to brands. And since one minute isn’t nearly enough time to talk about how…

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E-Commerce on Facebook: Fool’s Gold or Goldmine?

Let’s call out the Facebook e-commerce elephant in the room; people are not spending time on Facebook to shop for your products. I know, I know, your ads are awesome. Your copywriter used to write for Spin magazine and Oprah. Your landing pages have one call to action, and it’s absolutely compelling. But the reality…

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They’re Here: New Facebook Right Hand Column Ads Now Being Served

On June 24, 2014, Facebook rolled out its new ad format for ads that appear in the right hand column of the News Feed. We gave you readers a heads up about this back in April, in this post here. Here’s what you need to know now: Right Hand Column  (RHC) Ads are here RHC…

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Facebook has Rolled out New Business Page Layouts—Have You Made the Switch?

Four months ago Facebook somewhat quietly announced they would be making changes to Facebook Business Page layouts. Well, the time has finally come. The updated design is available for all! If you haven’t already hopped on board and switched your account to the new layout, you will soon. Don’t lament It! Change is good. And,…

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Coming Out on Facebook – 4 Simple Steps to Reach LGBTQ Users

You want the world to know. You’ve got a lot to show. And you want to show it to the LGBTQ market. As Pride month continues we turn our focus to reaching the elusive (not really) gay consumer on the most widely adopted social platform, Facebook. Here are 4 simple steps to utilize Facebook’s audience targeting…

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Facebook’s New Ad Format: 3 Things You Need to Know

Social media marketers take heed: Facebook is rolling out a new design format for ads that appear in the right-hand column next to the News Feed. The key differences: they’re bigger and there will be fewer of them. The Facebook for Business blog reports this updated look “will make the right-hand column ads more visually…

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Is Your Business Losing Reach on Facebook?

Does this seem familiar? Since Christmas your Facebook brand page has suffered. Reach has declined and no matter what you do it just gets worse. Unless you repeatedly pay to “sponsor” your posts, your business page keeps losing eyeballs. Despite having opted in to see your posts, your followers are no longer seeing what you…

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3 Myths of Facebook Advertising

In the months before its disastrous IPO, Facebook faced a lot of tough questions about the viability of its advertising business: Is the social network valuable for ecommerce? Could Facebook truly leverage its database in the face of growing consumer privacy concerns? Could it convince marketers of its continued relevance in an increasingly mobile world?…

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A Decade Later, Facebook is a Social Commerce Powerhouse

Facebook turns ten today—let’s take a look at its effect on social commerce. Nearly ten years ago, I received an email from a friend at Brandeis University asking me to join something called Facebook. The social network had caught fire at Harvard University (where its founder and creator, Mark Zuckerberg, attended classes) and was starting…

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Facebook Trumps Yahoo as No. 2 Digital Ad Seller

Facebook is the No. 2 digital ad seller in the U.S.—what can we credit Facebook’s success? Mobile. Market forecasters predicted Facebook would finish third behind Google and Yahoo in the digital ad-seller foot race. But the social media giant managed an upset, of sorts, topping Yahoo as the No. 2 digital ad seller in the…

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