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Mobile Optimization Tips for Your Website and Other Digital Content
When smartphones first came on the scene, businesses created pared-down versions of their standard websites and called them their mobile sites. It worked. For a while. With the ever-increasing number of devices and screen types, mobile website optimization and design have become the default for all internet users. Marketing on the Move: Mobile-First is a…
What the Heck Are Accelerated Mobile Pages?
Flash back to 2015: The web is slow; many pages aren’t ready for mobile devices; popups and auto-playing videos get in the way of the content you want to read. Remember that? The web is still like that, you say? Oh, right. But believe it or not, things have gotten a lot better, and that…
Responsive Design: Adapting To Your Mobile Audience
Are you reaching your audience where they are? 1.5 billion people use mobile devices to access the internet and Google penalizes websites that are not mobile friendly. Is your website responsive? Still unsure what responsive design is all about? Download our white paper. Highlights Include:…
Mobile-First Indexing: Beyond the Marketing Minute
When you ask yourself “Should I optimize for mobile first or desktop first?” the answer should always be mobile, whether you’re making speed, UX, or accessibility optimizations. The mobile experience is more error-prone because (1) the screen has less room and (2) mobile users are typically very impatient and ready to bounce. Optimizing for mobile…
9 Reasons the eCommerce Industry Needs to Think Mobile First
Ecommerce has changed a lot since the first secure online purchase in 1994 (it was a large pizza from Pizza Hut just in case you were curious). via GIPHY By 2003 more than 20 percent of all Americans had broadband internet in their home (that number is now closer to 73 percent) which contributed to…
Google Doubles Down on Mobile-First. Are You Ready?
It’s no secret that more internet users are finding information and entertainment on their mobile devices. In fact, the number of Google searches performed on mobile devices exceeded desktop searches back in March 2015! Google recently announced that it will be rolling out a new mobile-first index. What exactly does this mean? It means that…
Micro Moments and Mobile :: Good for B2B?
By now you have no doubt heard about the importance of mobile and maybe you’ve even heard of micro moments. But in case you need a quick refresher: Mobile is important for every brand and every audience. How important? Just consider these stats courtesy of Google’s Micro Moments: Your Guide to Winning the Shift to…
The Oneupweb Mobile Response Team Tackles Yahoo Gemini
You are less than a week away from Mobilegeddon (or Mopacalypse, or whatever other end-of-days moniker you’d like to attach to April 21, the day Google begins using a website’s mobile-friendliness as a ranking signal for mobile searches). Hopefully, your site is in order and accessible across devices. We’re going to assume so and take…
April 21 is Mobilegeddon—Get on Board with Oneupweb’s Mobile Response Team
This is the situation. The situation is this: Come April 21, 2015, websites that are not mobile-friendly will see a significant drop in mobile traffic as Google will begin to use mobile-friendliness as a ranking signal for searches made using mobile phones. If you’re not sure if your site is mobile-friendly, visit Google’s Mobile-Friendly Test…
Google Begins Calling out Mobile-Friendly Sites in Search Results
Is your site mobile friendly? Google confirmed that it cares about mobile-friendly design a lot when it announced November 18 that it has begun a gradual roll-out of optimizing its search results for mobile users by adding a “mobile-friendly” label to search results that are considered “mobile-friendly.” This change has been rolling out globally over…
Google’s New Effort to Improve Mobile Search
As we know, Internet usage via mobile devices has overtaken access by desktop, and Google, as is its wont, is adjusting accordingly, so that it can continue to dominate search. The big G recently announced that if mobile searchers are thinking of clicking through to a specific page, and that page redirects users to a…
The Disappearing Desktop: 3 Tips for Mobile Advertising
If you haven’t already, it’s time to get serious about mobile advertising. According to yesterday’s report from eMarketer, mobile ad spending grew by 105% in 2013, totaling a staggering $17.96 billion. Mobile advertising accelerated even faster in the United States, growing 122%. The data reflects a rapidly changing digital landscape: by contrast, eMarketer reports that…