Resources

American Bankers Association Bank Marketing Training

Ashley Mugnolo is an Account Manager and Inbound Marketing expert at Oneupweb. She specializes in banking marketing. “I can’t believe an agency sent someone to this.” Those are words I heard numerous times while introducing myself to fellow attendees at the American Bankers Association Bank Marketing School in Atlanta this past April. It wasn’t that […]

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Implementing AMP on the Oneupweb Blog: A Case Study

Introduction What Is AMP and How Is it Improving Website Performance Today? When it comes to websites, fast is better. Google has repeatedly said page speed is a ranking factor (affects search engine placement) – but it matters just as much for the user. Research shows that 32 percent of users bounce if a page […]

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a man, left, and woman explain what is content marketing

What is Content Marketing?

Hopefully you’ve gone and spent two minutes with Freddy and Gill this week, and if you haven’t, you should go check out the Monday Marketing Minute on “What is content marketing?” Gill and Freddy discuss some of the key reasons that brands use content marketing, like getting in front of and engaging your audience as […]

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split image of an A and B

A/B Testing for Franchises

Have you ever sat down with your marketing team to brainstorm ad copy, design a new website page, or select what questions you should be asking your website visitors to encourage them to convert on your forms? Typically, during these brainstorming sessions your team comes up with more than one good idea. So now what? […]

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close-up-man-filming-with-camera

Best Marketing Video Apps: Beyond the Minute

If you tuned into our Monday Marketing Minute on the rise of video marketing then as a marketer you know that video is not something you can ignore. But what if you don’t have the budget or resources to have professional video produced for your channels? Producing your own video can sound scary, but it […]

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two girls sitting working at their desks

Love Being Involved in Everything? We’re Looking for a Marketing Coordinator!

We’re looking for an energetic, passionate individual to support our internal and client-facing marketing teams in their daily processes. The ideal candidate will have real-world or classroom experience in digital marketing. We aren’t your typical agency. We’re too big for a one-person-does-all approach and we refuse to do the siloed teams approach. What does this […]

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Monday Marketing Minute

Helping Your Franchise Stand Out

Every week, we give you our Monday Marketing Minute. It’s filled with industry tips, news, trends and more. This Monday, Freddy and Ashley help you identify five easy ways franchise marketing can help your franchise business stand out from the crowd. Watch the video and check out the transcript below. You can also watch other […]

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What social media network should you be on?

The Social Media Networks You Actually Need to Be On

Using social media is important for growing your business and increasing brand awareness, but with so many platforms to maintain, choosing which to invest your resources in can be tricky. When you’re a busy business owner, it’s easy to become overwhelmed by social media management. Between the constant notifications and perpetually needing to come up […]

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UX Design

Why UX Research, Design and Testing Are Important for Your Business

A design student’s take on the value of UX  by Liv Bishop As an advertising and branding student working with Google Maps on a UX-focused design project, I’ve learned quite a bit about what drives relevant web design and services that positively impact a business and its customers. Starting with expansive research and ending with a dynamic […]

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Oneupweb Apologizes for Offensive Holiday Card

New Hire Causes Havoc for the Northern Michigan Digital Marketing Agency Traverse City, MI: After dozens of holiday cards were sent to clients that included an offensive image of an elf’s rear end, the northern Michigan digital marketing agency is issuing an apology. Established over 20 years ago, Oneupweb has a history of being inclusive […]

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New Website Launches: What to Anticipate

Hopefully, you’ve selected us to redesign your website and we will be handling your stress-free launch. But if you haven’t, we want you to be prepared for your launch day. Most of the time the designers and developers at Oneupweb are replacing legacy sites that have been up for years. This means we’re updating more […]

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Inbound 2018

The Best of Inbound 2018

Last week at the Boston Convention Center, 24,000 marketers, salespeople and other creative minds converged for Inbound 2018, the digital marketing conference put on by HubSpot. The four full days packed with actionable breakout sessions, inspiring keynotes, and networking parties unlike anything you’ve seen, was a one-of-a-kind experience. There was so much content that I […]

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