Resources

Social Media

5 Tips for Increasing the Effectiveness of Your Social Strategy

“I don’t know why our social strategy isn’t working.  I setup Twitter, Facebook, Google+, Tumblr, Pinterest, Instagram, Snapchat, LinkedIn and YouTube!” More often than not, whenever I talk to clients during the discovery process and the conversation gets to Social, I get the aforementioned as a response to what’s not working for them. I think […]

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5 Things No One Tells You About Being A Leader

Being a leader simply means that you’re willing to be responsible for the people around you. I think that we mistake leaders for people that remind us of Politicians, Daredevil CEOs, or Bruce Willis in Armageddon (who, by the way, I think is still alive because he managed to create a rescue pod from asteroid […]

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New Music Tuesday–Act Your Age, Not Your Shoe Size

I know that the purpose of New Music Tuesday is for us as an agency to give you insight into the music that inspires us… But every now and then you have to stop and acknowledge the greatness that propels and inspires entire genres. The genius and vision that gives true meaning to the word […]

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New Music Tuesday–Cinco de Mayo Style

Happy Cinco de Mayo party people. On this day, it’s only fitting that I curate a taste of music that I hope gives you a taste of the beauty and diversity that Mexican music is, past and present. Personally, it was something that I was always exposed to growing up, but like all things that […]

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New Music Tuesday – Microphone Check One Two What Is This? My Current Heavy Rotation Playlist

Welcome to Oneupweb’s first weekly installment of all things music: Starting today and continuing every Tuesday, we’re releasing links to the music that the great staffers at our agency are listening to while killing it on their client projects. Hope you enjoy, and feel free to share your favorite new music in our comments section! […]

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Is Email Marketing Something That We Should Consider?

If your digital marketing strategy were a family portrait, email marketing would be the red headed stepchild. Let’s give it a makeover… Why does it matter?  Because it works!  Whether you’re a business that offers products or services that tie to an E-commerce site or you’re a consulting firm that sells high price services, email […]

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Responsive What, Responsive Who?

I’ve been speaking with several people in the higher education market, and a topic that keeps coming up is mobile marketing and a need to reach a mobile audience. Whenever I have this discussion, one of the first questions I ask is whether the website is “responsive.” Sometimes, they don’t know what that really means. […]

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Not Relying on Customer Personas

For those of you who aren’t knee deep in marketing jargon, when I use the term “Persona”, you might think I’m referring to an actor taking on an alter ego to deliver a performance (ala Chris Farley and his performance as Matt Foley, an over the top motivational speaker).  I’m not—and, as other marketing veterans […]

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