Resources

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How Market Research Helps Higher Education

Higher education is a rapidly changing industry. As a higher education marketer, you need to be armed with insights before making decisions. Market research for higher education allows you to make strong decisions that show your college or university is a thought leader who already knows your students. “Market research” may sound like a buzzword […]

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The State of Websites – Design, Development and Accessibility Must Focus on the User

The internet is moving faster than the speed of light. As we surge ahead into 2020, we can’t help but reminisce on the websites of the past: Yikes. No wonder things are changing fast. Can you imagine if the internet still looked like that? Or worse – the websites of the ‘90s? But that’s enough […]

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How to Promote Community Involvement for Franchise Businesses

Franchises make successful businesses because at their core they’re local businesses run by local business owners and members of the community. Franchisors need to understand this and give their franchisee owners opportunity to connect with the community and be involved. It’s a great way to promote a franchise business locally and nationally. Why Community Involvement […]

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dave doran, oneupweb

Try Motion Graphics Video to Make Your Message Move

Over 400 hours of video is uploaded to YouTube in a single minute. With all the competition out there, how do you make sure viewers see and are engaged with your business’s video? Incorporating motion graphics in your video marketing is a way to help your content stand out from the crowd. What Is Motion […]

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Create a Social Media Calendar and Keep Your Posts in Order

Social media marketing can feel unpredictable and overwhelming, but, like most marketing, it just requires data, strategy and forethought to be effective. Creating a social media calendar is a great first step that will motivate you to plan posts and your boosted content strategy each month, so you’re not left frantically scrambling for daily content […]

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Therapy for Them, Therapy for Me

No matter what I’m doing when I’m volunteering at Reining Liberty Ranch, I always feel like I’m getting more than I’m giving. Reining Liberty Ranch, tucked away near all the bison fields in Traverse City, provides enriching experiences for veterans with therapy horses. Equine Assisted Therapy is treatment that incorporates equine activity or an equine […]

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Your Monthly Digital Marketing Report: Template and Walkthrough

Each month a gift arrives in your inbox. Your monthly digital marketing report! Regardless of what agency you work with, hopefully they’re providing you with reports. Digital marketing reports help businesses understand where traffic is coming from, where it’s headed and why it all matters. Oneupweb’s full monthly reports are endlessly customizable. Depending on the […]

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Cyber Security Information and Trends From Oneupweb and Safety Net

The internet is built upon the beautiful idea that everyone can have access to information and share ideas, thoughts, dreams and so much more. Unfortunately, there is no utopia, especially not online. There are a lot of people out there looking to steal information. More than 40 percent of cyber attacks target small businesses. Industries […]

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Get a Free Social Media Audit Checklist

As we approach the new year, it’s time to reflect on the year behind us and make plans for the year ahead. What better way to start than looking at your business’s social media marketing efforts? Whether you still think of TikTok as the 2009 pop hit by Kesha or you’re fairly informed about social, […]

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Social Media Trends 2020: Beyond the Minute

Identifying new social media trends is like a never-ending game of “Where’s Waldo?” You think – yes! You’ve got the perfect strategy! But then it turns out to be just a passing fad. Social media trends are difficult to predict because the digital environment is so volatile. New platforms emerge daily, posts go viral in […]

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Facebook Marketing Help from Oneupweb

Oneupweb will answer your Facebook marketing question, for free, on Facebook.com/oneupweb. […]

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Drupal Website Development Training

JD Antosiak is one of Oneupweb’s developers. He regularly writes about development topics, company culture and more. He was trained in Drupal through Evolving Web. As a developer at Oneupweb, I work furiously day in and day out on WordPress websites, but wanting to lend a hand with the fewer Drupal-platformed sites that come in […]

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