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B2B Case Study: McCarthy Building Companies

How we helped a commercial construction titan reach more prospects … month after month … after month. A B2B Case Study at a Glance The Problem: McCarthy Building Companies, one of the leading commercial construction companies in the US, needed to make sure that they continued to stay competitive atop the SERP (search engine results […]

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How to Get on Board with Influencer Marketing

It’s more accessible to small businesses than celebrity endorsements Influencer marketing is a term with a lot of buzz right now in marketing circles. Influencer marketing is partnering with the personalities in your business niche for tacit or explicit endorsement of your company’s product or service. We’re talking about bloggers, insiders, experts and industry observers. […]

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Driving Inbound Leads: Big Picture

Driving Inbound Leads Part III: The Smartphone Era   In our newest whitepaper hot off the digital presses today, we continue our series about driving inbound leads – this time with a close look at the new reality of smartphone adoption. The majority of web traffic is now people surfing via smartphones. But inbound marketing […]

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New Music Tuesday: Great Albums, Shelved by Major Labels

Ever work your tail off on a massive project then have the plug pulled by some corporate change in direction, random happening or managerial whim? Well, of course you have. In publishing, stories get killed. In law, cases get dismissed. In product development, launches get halted, sometimes after years of work. In the music industry, […]

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New Music Tuesday: Scientifically Backed Playlists for Desk Work Productivity

Last week HubSpot published a blog post about music playlists scientifically proven to improve productivity. According to the post, the kinds of music science says works best for us desk jockeys is: Classical video game soundtracks nature sounds pump-up songs instrumentals and feel-good songs (you know, like “Come on Eileen” by Dexy’s Midnight Runners or […]

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New Music Tuesday: Sunny Power Pop Hooks

Sucker for a pop hook? Stay tuned. Here are some of the hookiest immortal tunes from the warmest days of yore. They’re still sunny and lusty and heartbroken as the summer of now – even if you’re too young to have memories tied to them… like riding your bike to the neighborhood pool with your […]

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New Music Tuesday: The Ultimate Joshua Davis Link-a-thon, Plus His Earthwork Music Labelmates

It’s been official for a couple of weeks now: America loves Traverse City singer-songwriter Joshua Davis. After what seems like countless elimination rounds over the past few months, the 37-year-old soul-roots-folk-rock singer is one of the four finalists. Tonight at 8pm, the winner of “The Voice” will be announced. Could it be Joshua? Of course […]

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New Music Tuesday: Err…At Least New To Me

I spend a lot of time at work with the headphones on. Always have. In the ‘90s I was the music editor at an entertainment monthly in Ann Arbor and was the managing editor of a national trade journal for the radio and record industry when I lived in San Francisco. I’ve written music reviews […]

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Optimize Your Web Page for Voice Search

And help Google rank your page as the answer to conversationally-posed search queries. In Fall 2013, Google launched the Hummingbird algorithm in part to better understand conversational search queries – that is, the growing trend of users presenting their queries in the form of questions or commands (as if they were talking to a real […]

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