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2018 Marketing Predictions: Local Listing Management

With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Senior Business Strategist, Dave Doran, about what is in store for Local Listings Management in 2018. What is one […]

Meet Jess “gruesome podcast” Gordon

Name: Jess Gordon Position: Senior Graphic Designer What’s Your Average Day Like at Oneupweb? In the morning, I catch up with some design blogs and usually pick up whatever work I left off on from the day before. I typically have some meetings, which can be internal team check-ins where we discuss client work or […]

2018 Marketing Predictions: SEO and Content Marketing

With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Oneupweb SEO / Content Marketing Managers Freddy Hunt and Christina Marbury about what they think will change about SEO […]

Content Strategy Intrigue: Encouraging Engagement From the Start

Perhaps the single-most obsessed-over key performance indicator for content marketers is engagement. The conventional wisdom being that your content is only as good as how many people engage with it: that they read, then comment and share the post to increase its reach. But how do we plan for maximizing this erratic, user-driven KPI at […]

Computer Security Day: 5 Tips for Keeping Your Information Safe

November 30 is Computer Security Day, so we asked the brightest computer minds in our office for the best tips on keeping your data safe. Here is what they had to say. 1.Never use the same password twice Passwords are everyone’s best friend and worst enemy. They keep our most important information safe and get […]

Meet Dave “Straight Out of the Bag” Doran

NAME: Dave Doran POSITION: Senior Business Strategist WHAT’S YOUR AVERAGE DAY LIKE AT ONEUPWEB? I pop in and out of a few different worlds like a desperate, frenetic prairie dog, which suits my ADD just fine. I work in sales, evaluate potential new tools and technologies, have a couple of SEO and content marketing clients, […]

Content Strategy Relevance: Considering Your Audience

In essence, content marketing is simply communicating the reasons why your target audiences should want your product or service. As such, it is paramount to understand how your product or service is relevant to your customer. Relevance – “the quality or state of being closely connected or appropriate” – is truly the driving force behind […]

Introducing Christina Marbury – Proud Michigander, Baking Enthusiast, Content Marketer

Name: Christina Marbury Position: Content Marketing/SEO Project Manager WHAT’S YOUR AVERAGE DAY LIKE AT ONEUPWEB? There is no average day at Oneupweb, they’re all a little different. That said, my days generally involve internal strategy meetings, connecting with clients, poring through data and writing. It’s the perfect balance of data and creativity, and there’s always […]

How to Make a Good DIY SEO Report Card

For those who like to DIY, like weddings, birdhouses and SEO report cards, deciding what to include and how to format can be a challenge. What’s the most important thing you should look at when creating your own SEO report card? Technical SEO, keyword rankings, backlinks or content? In this checklist to creating your own […]

Crawl Errors: Google Helps You Clean House

A site with broken links not only hinders the user experience, but can also prevent search engines from finding important site content. Let’s look at a new feature in Google Webmaster Tools that makes it even easier to find site crawl errors and, more importantly, the sources of those errors.

FAQ of Developing Your Marketing Strategy

Who should I be marketing to? Like many things in marketing, there isn’t a one-size-fits-all answer for this. Who you should be marketing to depends on the customer profile you create. This profile is developed based on a number of factors that help you build a representation of your customer, such as why they would […]

Meet Michelle “Jazz Hands” Rodriguez

NAME: Michelle Rodriguez POSITION: Administrative Assistant WHAT’S YOUR FAVORITE BLOG? Treehugger.com. I am a bit of a hippie. With all the things happening in the world this is a positive source of inspiration for me. It shines light on the good happening in the world, tips on how to help others, how be more eco-friendly, […]