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Voice and Tone: Is there a Difference?

Even accomplished writers sometimes scratch their heads. Simply put, as a brand, you have one voice that is pretty well set in stone—it’s that essence that tells the reader you wrote this — but your tone can change based on topic, situation, and audience. Establish trust in website copy and blogs People read blogs as […]

What We Said About Twitter in 2009: Did We Get It Right?

We work with clients every day and write content for their websites, in particular, their blog. We write about current events and things that are relevant in their industry at that time. We have also always done that for our own company. As a matter of fact, we have over 10 years of blogs on […]

Marketing Strategies for Small Businesses: Kick It Up a Notch

Kick-start your summer’s marketing efforts by trying some of the best ideas and strategies for small businesses. Consumers want to feel good about where they’re shopping. Big-box stores are hardly in danger of extinction, but consumers are increasingly conscious of the types of businesses they patronize. They want to know about where the products come from […]

Follow the Crowd: Social Proof in Marketing

Consider how you go about making a decision. How much research goes into deciding what restaurant to try for dinner?  What’s the tipping point when deciding between two different lawn mowers? Why do you choose to take the highway when other options are available? Every decision we make – whether it be about purchasing a […]

Google Customer Reviews

Google Trusted Stores Goes Extinct Google has recently replaced Google Trusted Stores with Google Customer Reviews and you may not have even notice. There hasn’t been much talk of this over the past few months, but we think it will be a benefit for the advertiser and retailer. Google Trusted Stores Google Trusted Stores was […]

Call Extension Update

Google Launching Automated Call Extensions to Mobile Ads     Automated Extensions On February 6th, began using automated call extensions in mobile ads. This new feature will automatically pull phone numbers featured on landing pages, not numbers manually entered through the AdWords interface. Per Google, mobile search will help to drive more calls to business […]

The Power of Affinity Audiences

Affinity audiences are a great way to scale your campaigns to reach consumers that are interested in your products or services. What Is an Affinity Audience? An Affinity audience considers a user’s search history, social activity and content consumption patterns. These distribution options may utilize similar data points, but the way they categorize individual users […]

Driving Consumer Engagement through Personalized Marketing

Marketing strategies have shifted throughout the years from mass marketing to extremely targeting marketing. Today, effective marketing is about delivering personalized and timely messages to prospects and customers, or in other words, customer engagement marketing. Yet most of today’s big brands are still talking to their prospects in the same way, with the same single […]

The Best E-Commerce Platform For Your Business: A Woocommerce v. Magento Showdown

Magento and Woocommerce are incredibly robust software platforms for housing online catalogs. Both have matured to a point where, feature by feature, they offer nearly identical functionality. Both platforms can produce the same user experience. Both have easy-to-use administration interfaces. Both can be extended to support all sorts of custom applications. So if you’re at […]

Seasonality: Data + Creativity Part Two

As content marketers, its our responsibility to stay one step ahead of what our audiences’ minds gravitate to naturally. One of the easiest pieces of that puzzle to keep track of is the changing of the seasons. Keeping your finger on the pulse of trends, expectations, and requirements that repeat themselves on an annual basis […]

How to Get on Board with Influencer Marketing

It’s more accessible to small businesses than celebrity endorsements Influencer marketing is a term with a lot of buzz right now in marketing circles. Influencer marketing is partnering with the personalities in your business niche for tacit or explicit endorsement of your company’s product or service. We’re talking about bloggers, insiders, experts and industry observers. […]

The Uptick in Live Video

Unless you live under a social media rock, you’ve noticed a steady uptick in live videos showing up in your news feed over the past few months. The reason you are seeing so many of these live videos? Because Facebook wants you to. Whenever a page or person you follow goes live, you’re going to […]