17 Most Popular Apps From the Leaders in Digital Marketing

Yesterday Ad Age announced its list of the top digital marketers of 2014. Working for brands like Dove, GE, Wendy’s and Coca-Cola, these 18 marketers are on the cutting edge of creativity and technology.

My favorite nugget from this list wasn’t the big campaigns or the creative process, but the technology that links us all together: our phones and the apps that get our attention. In no particular order, here are the most used apps by the leaders in digital marketing.

Travel and Commuting

1. Uber

Jennifer Healan | Group director-integrated marketing content, Coca-Cola

Gibu Thomas | Senior VP-e-commerce and mobile, Walmartuber-logo

Catriona Woodward | Digital marketing innovation manager, British Airways

2. Trip Case

Tom Bick | Senior director-integrated marketing communications and advertising, Kraft Foods Group

3. Delta

Jennifer Healan | Group director-integrated marketing content, Coca-Cola

4. Hailo

Steve Miles | Global senior VP-Unilever’s Dove

Navigation

5. Google Mapswaze-logo

Sabrina Caluori | VP–Digital and Social Media, HBO

Jennifer Healan | Group director-integrated marketing content, Coca-Cola

6. Waze

Ann Rubin | VP-branded content and global creative, IBM Corp

Social, News and Entertainment

7. Facebook Paper

Liz Nixon | Digital and social media marketing, AT&T Mobility

8. Quoraquora-logo

Atif Rafiq | Senior VP-chief digital officer, McDonald’s

9. Hyperlapse

Brad Walters | Director-social media, Lowe’s

10. iFunny

Brandon Rhoten | VP-digital and social media, Wendy’s

Shopping

11. VivinoVivino_logo

Steve Miles | Global senior VP-Unilever’s Dove

Gail Moody-Byrd | Head of integrated plan digital services, SAP Marketing

12. Glasses.com

Brandon Rhoten | VP-digital and social media, Wendy’s

13. Red Laser

Colleen McDuffe | Senior director-social, digital and loyalty marketing, Samsung Telecommunications America

Sports and Fitness

14. Official Seven Minute Workout

Gail Horwood | VP-worldwide digital strategy, Johnson & Johnson

15. Peegs

Andrew Markowitz | Director-global digital strategy, GE

Other

16. Notabilityspotify-logo-primary-vertical-dark-background-rgb

Brandon Rhoten | VP-digital and social media, Wendy’s

17. Shazam

Michael Accavitti | Senior VP-general manager, Acura

My Personal Favorite

18. Spotify

Marta Turnbull | Brand Manager, Oneupweb