Oneupweb : French Paper + CSA Design = Awesome

Posted on in Blog

Even though I am a designer who works primarily in the digital realm, there is still something about a paper swatch book that makes my heart skip a beat or two. They are often little design gems. And the ones I always reach for first are from French Paper. I’ve always loved the unique, quirky and instantly recognizable design that makes it stand out from other swatch books in the pile.  French’s go-to design company since 1986 has been Charles S. Anderson Design Co. As they state on their website, “design is a brand’s signature and its story,” and the visual brand that CSA Design has helped build over the last 25 years is a great example of that definition.

After I visited the French Paper plant (in Niles, MI if you were wondering) two years ago, I realized how powerful a cohesive brand can be. All of the collateral that French produces, from shipping cartons to “Shutter Shades”, could be recognized as part of the brand even without the logo attached.

French Paper's website was also designed by CSA.
Paper Shutter Shades anyone?

I actually got this poster during my tour; it looks awesome on my wall at home!

Up Next

As content creators, we’re continuously building content (for our agency and for our clients) to best meet the needs of potential and existing customers. While meeting those needs is important to us, the ultimate goal of content creation is always to drive leads and sales. Gated content is a valuable part of many marketing strategies,...

Read More