Last month we sent out a simple poll asking our social network what their favorite type of change was. The overwhelming favorite was a change of perspective. I love this. Often in life, we can’t immediately change our circumstances. The salon can’t always fit us in when we need a side shave. We have to wait for Mother Nature for a change of season, and other times we just can’t find the Apple TV remote and get stuck watching 18 episodes of Arrested Development because of auto-play. (I’m not complaining about this.)
Several marketers and brands have already keyed in on our affinity for changing our perspective and created some killer mind-bending videos to prove that the way you look at something can make all the difference.
1. Apple: Perspective
2. Ray-Ban: Super Clever Sunglass Illusion
3. Audi: Illusions A6
4. OK Go: The Writing’s On the Wall
Is a fresh perspective your favorite type of change? Remember that sometimes what see is really just a trick.