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How to Connect Shopify to Facebook and Instagram
Shopify and Facebook have made it easy to open new, effective sales channels to level up your ecommerce marketing. With access to your Shopify Business Manager and a Meta Business Suite account, you’re just a few clicks away from positioning your brand in front of billions of social media users around the world. Read on….
How Has Facebook Changed Its Algorithm?
The only constants in life are death, taxes and Facebook changing its algorithm. Because the algorithm changes so regularly, your social media presence must adapt to keep you relevant. So, how do you do that? First, you’ll need an understanding of what the algorithm is and some of the current guidelines it uses. Then we…
Facebook Marketing Help from Oneupweb
Oneupweb will answer your Facebook marketing question, for free, on Facebook.com/oneupweb….
They’re Here: New Facebook Right Hand Column Ads Now Being Served
On June 24, 2014, Facebook rolled out its new ad format for ads that appear in the right hand column of the News Feed. We gave you readers a heads up about this back in April, in this post here. Here’s what you need to know now: Right Hand Column (RHC) Ads are here RHC…
Facebook’s New Ad Format: 3 Things You Need to Know
Social media marketers take heed: Facebook is rolling out a new design format for ads that appear in the right-hand column next to the News Feed. The key differences: they’re bigger and there will be fewer of them. The Facebook for Business blog reports this updated look “will make the right-hand column ads more visually…
3 Myths of Facebook Advertising
In the months before its disastrous IPO, Facebook faced a lot of tough questions about the viability of its advertising business: Is the social network valuable for ecommerce? Could Facebook truly leverage its database in the face of growing consumer privacy concerns? Could it convince marketers of its continued relevance in an increasingly mobile world?…
A Decade Later, Facebook is a Social Commerce Powerhouse
Facebook turns ten today—let’s take a look at its effect on social commerce. Nearly ten years ago, I received an email from a friend at Brandeis University asking me to join something called Facebook. The social network had caught fire at Harvard University (where its founder and creator, Mark Zuckerberg, attended classes) and was starting…
Facebook Trumps Yahoo as No. 2 Digital Ad Seller
Facebook is the No. 2 digital ad seller in the U.S.—what can we credit Facebook’s success? Mobile. Market forecasters predicted Facebook would finish third behind Google and Yahoo in the digital ad-seller foot race. But the social media giant managed an upset, of sorts, topping Yahoo as the No. 2 digital ad seller in the…
5 Facebook Cover Image Tips
Facebook reported that monthly active mobile users are up 18% year-over-year in the US. That means your presence on Facebook is increasingly important, and if there is any truth to saying, “You never get a second chance to make a first impression,” then you better start with your Facebook cover image. Now that Facebook has…
Facebook Camera-Instagram Face Off
Good day photo people! Today we’re reviewing the new the photo app from our friends at Facebook: the Facebook Camera App. Why does Facebook have a Camera App? Didn’t they just acquire Instagram? Well, thanks for asking, Dear Reader! Yes, Facebook acquired Instagram and it may seem redundant to have two types of photo apps,…
Oneupweb Reviews: The Facebook IPO
According to their 188 page public filing with the United States Securities and Exchange Commission, they reported revenue of $3.7 billion in 2011, up 88% from 2010 where they reported $1.97 Billion in revenue. That makes each Facebook user equate to $4.39 each. Facebook states in the document of that $3.7 Billion that their net income for 2011 was reported to be $1 billion exact. That’s 94% increase from 2010….
The Benefits of Video Marketing for Any Business
In years past, a catchy tagline and a polished image in a magazine might have captivated audiences. Today, however, video marketing is the most impactful medium. More publishers, from news outlets to businesses, are adopting a video-first approach to content. Why? In part, because effective video marketing strategies put your brand, products and services…