I’ll be honest. I judge books by their covers, and I have since I was little. The true reason why is because I am a designer. I have more books on my bookshelf than I would care to admit that are completely void of plot or character… but they sure do have quality cover artwork. It always happens when I’m at the bookstore and I “want something different”. If I know what I want before I go to the bookstore, I’m ok, but if I’m just browsing, I’m in serious trouble. The little blurb on the back of the book sounds so much more enticing when it’s paired with a well designed cover and a no name writer from the area.
This goes for books, albums, and now podcasts. I find myself looking for something new and cool, relying on looks and ending up disappointed. For example, I was looking for a fun poker podcast and came across Poker Punk. The title was catchy, and I dig mohawks, so I was set. It wasn’t until I actually listened to the podcast that I discoverd the audio quality was remedial at best, content was lacking, and the annoying phaser sound effect was icing on the cake.
So I have learned my lesson… it really is about the content, and not the design. But then again, what got me there? For successful books and podcasts to ads and flash banners, you need both.