Investing in Bank Website Development: Beyond the Minute
Website load times are incredibly important for your credit union. On average, bank websites are slow to load and this will likely only become a bigger problem as banks continue to expand their digital offerings.
By investing in bank website development to improve load time, you can ensure that your community bank or credit union is making the best impression on your prospects and current users and giving them a positive online banking user experience.
Why Load Time Is Important
More than 50 percent of website visitors abandon a page after waiting more than three seconds for it to load. If your website isn’t loading quickly, you’re losing customers. So, how do you speed up your web page loading time to increase the online banking user experience and to retain and gain customers?
Oneupweb is here to help!
Online Banking User Experience
Your customers need information on your website quickly for a variety of reasons. Imagine you are a customer urgently searching for a nearby ATM, ready to report an issue, needing to stop a check, looking an account balance or searching for the proper phone number – and the only thing keeping you from solving your urgent issue is that your credit union’s website / web pages are slow to load.
For so many, this quickly leads to abandoning the web page or a sense of frustration while waiting.
Slow loading times also impact your business’s money. For Amazon, one second of load time is the difference between making or losing $1.6 billion in sales per year.
So, what can you do to keep your customers and prospective customers happy?
How to Speed Up Web Page Loading Time
Speeding up your web page load time and focusing on user experience are the best ways to keep everyone happy and to improve everyone’s overall experience on your page.
Here are four ways you can reduce your web page load time:
1. Minimize HTTP Requests
Eighty percent of a user’s waiting time is spent while the browser is downloading the various parts of the page such as images, text, scripts and more. Through bank website development you can minimize your HTTP requests, which will shrink this waiting time. You can make this change either by simplifying your website design or by combining files into a single script to run faster.
2. Pre-Load or Post-Load the Page Components
These two may sound contradicting, but they both have separate goals. In pre-loading, you are able to help components such as images and style scripts load while the browser is idle. This speeds up the loading process as you continue on the page.
Post-loading allows you to load all of the main pieces of information first, so your user can see that first before the less important pieces load in. So, if your credit union customer were looking to log in to their account, the login box would be one of the first items you select to load to make it seem as if the site is loading faster.
3. Decrease Your Web Page Size
If your page is more than 0.5MB to load, the size could be severely impacting the loading time. Any area you can condense or take away to decrease your page size will ultimately reduce load time. This also includes your mobile web page optimization. Knowing the proper sizes for desktop and mobile is key to lowering load times.
4. Minify and Condense Your Content
Removing line breaks, extra spaces, characters and unnecessary code is another way to speed up web page loading time. You can also condense your content with compressor services across your HTML and CCS codes. Ultimately, when you minify and compress your content, you are speeding up parsing, downloading and executing in order to improve your website performance.
Bank Website Development Help Is Here
Finding out how to improve your credit union’s online banking user experience on your own can be difficult, but we’re here to make it easy. Let Oneupweb’s experienced bank marketers improve your load times and help your bank or credit union with any other website development needs. Give us a call at 231.922.9977 or submit our online form to get started today.