As a nation basically built by ad men on Madison Avenue, we’re a bit partial to our own brew of commercials.
However, after searching the world over we found six international ads that have created advertising works of art that communicate above any cultural and language barriers to shock, amuse, educate and bring international audiences to tears. Proving that powerful storytelling is universally entertaining.
1. Great Britain
SaveTheChildren: Most Shocking Second A Day Video
Thai Life Insurance: Unsung Hero
Pantene: Labels Against Women
XXL All Sports United: The Greatest
6. South Africa
Garagista: The Hipster Hijacking
A Gartner CMO survey found that publicly traded companies spend about 11% of total revenue on marketing, and as much as 75% of that marketing budget goes to digital. However, average marketing budget is influenced by industry, audience, cash flow and more. Alas, there’s no magic marketing budget based on percentage of revenue or sales. But you...