Bouncing Back with SEO

Posted on in Blog

Lame title, I know. But I’ll tell you what’s even more lame — when one of your competitors lands a higher position on a Search Engine Results Page (SERP). What should you do if you fall victim to this type of ruthless, business eat business type of attack? First, take a deep breath and remain calm. Second, give Oneupweb a ring at 877.568.7477. After all, we’re pros at handling this type of stuff and we love a good, hearty challenge.

And in the meantime, here are a few questions you should to be asking.

  • Is my business keeping up on the social scene? No, the social scene I’m referring to doesn’t have anything to do with gracing everyone with your presence at half-off martini and discount sushi night — although it doesn’t sound too bad. Back on track — the type of social I’m referring to deals with blogs, YouTube, Twitter, Facebook, etc. Ringing a bell? I sure hope so. Keeping a well optimized social presence can help your business in more than one way, but what I’m focusing on here and now is how it can help you garner higher SERP rankings. Don’t have a company blog? Start one. Encourage employees to post regularly about topics relevant to your business, industry events, etc. Post interesting company videos to YouTube, establish Twitter and Facebook profiles, and keep them updated with interesting content or special offers. Doing this will give you a better chance of improving your SERP results. But be sure to constantly monitor and update all of your business’s social profiles. We know — it’s a big fish to fry. Not feeling up to the challenge? We always are. Don’t hesitate to contact us.
  • Choose the right keywords. No, I’m not referring to cheesy pick-up lines that you may use at half-off martini and discount sushi night. I’m talking about those words that your site visitors will use to find your business when they’re performing a search online. You need to be incorporating these words into your website tags and your copy. If your site is a pet shop, you may include keywords such as “pet supplies”, “pet shop”, “pet store”, etc. Anything you think people may type in when they are looking to find your business. This takes a lot of research and can be extremely time consuming — it’s a darn good thing Oneupweb hires people specifically to formulate lists of keywords that will guarantee your business successful results.
  • Does my business need help? Remember, there is nothing wrong with asking for a little help. In doing so, you’re not declaring defeat — but better yet, victory!

Employing the help of a digital marketing agency like Oneupweb to help you wage your online marketing battles is a smart tactic. After all, competition is fierce and it’s essential that your business is keeping up. Contact us today.

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