Branding and Identity: Id, Ego, Superego

Posted on in Blog

“Brand is the story your audience shares whenever you’re not in the room.” –Amazon founder Jeff Bezos

More than simply flashy design or wit, your brand is the projection of your business’s identity—a reflection of your business’s mission and its core values. From your logo to your tagline, the color palate and your typography—distinction and consistency are the key concerns.

Whether you need help defining your brand or are simply looking for refinement, our creative, research and strategy teams address your identity and branding needs.

We provide:

–       Comprehensive style guide development

–       Logo design

–       Tagline & rditorial voice development

–       And more

Request a proposal and let us help you stand out above the noise.

Up Next

Marketing copy is often written hastily (or by a content farm) to meet a tight deadline. Other times, it’s written bland to match what’s already approved by legal. Both situations lead to boring copy that doesn’t conquer campaign goals. If you want your words to work, make them fresh and meaningful. Here are some marketing...

Read More