Business

Meet Dave “Straight Out of the Bag” Doran

NAME: Dave Doran POSITION: Senior Business Strategist WHAT’S YOUR AVERAGE DAY LIKE AT ONEUPWEB? I pop in and out of a few different worlds like a desperate, frenetic prairie dog, which suits my ADD just fine. I work in sales, evaluate potential new tools and technologies, have a couple of SEO and content marketing clients, […]

Content Strategy Relevance: Considering Your Audience

In essence, content marketing is simply communicating the reasons why your target audiences should want your product or service. As such, it is paramount to understand how your product or service is relevant to your customer. Relevance – “the quality or state of being closely connected or appropriate” – is truly the driving force behind […]

FAQ of Developing Your Marketing Strategy

Who should I be marketing to? Like many things in marketing, there isn’t a one-size-fits-all answer for this. Who you should be marketing to depends on the customer profile you create. This profile is developed based on a number of factors that help you build a representation of your customer, such as why they would […]

5 Signs You’re Doing Your Marketing Strategy Wrong

Although every company is different and requires different tactics as part of their marketing strategy. There is a right and wrong way to go about developing your plan. Here are five signs that you’re doing your marketing strategy the wrong way. 1. You don’t know who your target audience is Every part of your marketing […]

Current Customer Profile vs. Ideal Customer Profile

Behind every good marketing strategy is a good buyer persona – or there should be. If you’ve worked with a marketing agency before, no doubt you have been told the importance of the buyer persona; if you haven’t then listen up now – buyer personas are important!  Maybe right now you’re rolling your eyes as […]

9 Reasons Why the eCommerce Industry Needs to Think Mobile First

Ecommerce has changed a lot since the first secure online purchase in 1994 (it was a large pizza from Pizza Hut just in case you were curious). via GIPHY By 2003 more than 20 percent of all Americans had broadband internet in their home (that number is now closer to 73 percent) which contributed to […]

Healthcare Marketing

When making healthcare decisions for themselves and loved ones, consumers are becoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular healthcare system, lead generation on the Internet […]

Searcher Task Accomplishment, or How Search Engines Read Minds

Oftentimes, there’s a difference between the exact words that a searcher types into the search bar and their intended result of performing that search. Phrasing, generalization, typos, and misinformation are all factors that can get between a searcher and their goal. With each algorithm update, however, search engines are becoming better able to close the […]

Nonprofit Marketing: Calculating and Proving ROI

Nonprofits, like many organizations, can struggle with getting a marketing budget that allows them to do everything their marketing team wants to do – or sometimes needs to do – to bring in the most qualified leads. So if you are working with a small budget and have big goals, how do you ensure you’re […]

Millennial Marketing: Tips for Nonprofits

Millennials are now the largest living generation in the U.S., and nonprofits are looking for better ways to attract their support and loyalty as donors. Although the stereotypical qualities that you often hear associated with millennials may make nonprofits nervous, it is best to remember that there are a lot of great qualities found in […]