Business

The Best E-Commerce Platform For Your Business: A Woocommerce v. Magento Showdown

Magento and Woocommerce are incredibly robust software platforms for housing online catalogs. Both have matured to a point where, feature by feature, they offer nearly identical functionality. Both platforms can produce the same user experience. Both have easy-to-use administration interfaces. Both can be extended to support all sorts of custom applications. So if you’re at […]

How to Get on Board with Influencer Marketing

It’s more accessible to small businesses than celebrity endorsements Influencer marketing is a term with a lot of buzz right now in marketing circles. Influencer marketing is partnering with the personalities in your business niche for tacit or explicit endorsement of your company’s product or service. We’re talking about bloggers, insiders, experts and industry observers. […]

Uptick in Live Video

Unless you live under a social media rock, you’ve noticed a steady uptick in live videos showing up in your news feed over the past few months. The reason you are seeing so many of these live videos? Because Facebook wants you to. Whenever a page or person you follow goes live, you’re going to […]

Evoking Emotion through Marketing: Super Bowl LI

In the marketing world, it is easy to be consumed with selling your product or service. We obviously have to do it to keep our businesses afloat, however…people feel first and then they buy. So it’s in our best interest to think about that when crafting our marketing messaging. If you want people to buy, […]

Your Value Proposition: Do You Know It?

Before we can begin a project for you, we need to know how you describe your company, products, and services. We also want to know how you differentiate your company in your industry. While this may sound like a no-brainer, your understanding of your own company – aptly known as your value proposition – is […]

Sales and Marketing Go Hand-in-Hand

There are so many companies that keep their sales and marketing teams separated. By being separate, the two teams don’t share data and are therefore unable to create the efficiencies that are so necessary for lead generation and conversions. Here are 6 tips to create a workflow between your sales and marketing teams:   1. […]

Brainstorm Your Way to a Collaborative Culture

When bringing on a new prospect or client, it’s always interesting to find out who in the office has knowledge or experience in or around the field that the client is a part of. The opportunity to apply existing knowledge to pitches and strategies is what makes working for an agency so fun. The Team, […]

Hand in Hand: Breaking Down Barriers Between Digital and Traditional Marketing

Just last month, research company eMarketer forecasted that digital will overtake TV ad spending this year for the very first time.  This goes against predictions made earlier this year by industry observers that TV would stay on top until 2017. Things are moving fast. We do not find it surprising that digital is surpassing traditional […]

Wireframes: For Websites That Serve the Human OS

First impressions are tough. Your website has 1/20th of a second for users to make a judgment, and if it passes that test, you have less than eight seconds to get them what they want. The challenge is striking that delicate balance of giving them all the information they want, but not overwhelming the user […]

The Customer Is Always Right: Responding to Online Reviews

Whether or not your brand sells products or services, chances are that clients and potential customers can find out about your company with a quick Google search. In fact, nearly 70 percent consult the internet prior to purchasing a product or service. From social media posts and Google My Business local listings to service review […]

Blog Best Practices: A Cheat Sheet

So, you have a blog. Whether you call it ‘News & Events,’ ‘Insights and Trends,’ or ‘Posts,’ that section on your site has the functionality of a blog. Having a blog on your website gives you the opportunity to create additional content for search engines to index, which is now basically a requirement for domain […]