Business

Evoking Emotion through Marketing: Super Bowl LI

In the marketing world, it is easy to be consumed with selling your product or service. We obviously have to do it to keep our businesses afloat, however…people feel first and then they buy. So it’s in our best interest to think about that when crafting our marketing messaging. If you want people to buy, […]

Your Value Proposition: Do You Know It?

Before we can begin a project for you, we need to know how you describe your company, products, and services. We also want to know how you differentiate your company in your industry. While this may sound like a no-brainer, your understanding of your own company – aptly known as your value proposition – is […]

Sales and Marketing Go Hand-in-Hand

There are so many companies that keep their sales and marketing teams separated. By being separate, the two teams don’t share data and are therefore unable to create the efficiencies that are so necessary for lead generation and conversions. Here are 6 tips to create a workflow between your sales and marketing teams:   1. […]

Brainstorm Your Way to a Collaborative Culture

When bringing on a new prospect or client, it’s always interesting to find out who in the office has knowledge or experience in or around the field that the client is a part of. The opportunity to apply existing knowledge to pitches and strategies is what makes working for an agency so fun. The Team, […]

Hand in Hand: Breaking Down Barriers Between Digital and Traditional Marketing

Just last month, research company eMarketer forecasted that digital will overtake TV ad spending this year for the very first time.  This goes against predictions made earlier this year by industry observers that TV would stay on top until 2017. Things are moving fast. We do not find it surprising that digital is surpassing traditional […]

Wireframes: For Websites That Serve the Human OS

First impressions are tough. Your website has 1/20th of a second for users to make a judgment, and if it passes that test, you have less than eight seconds to get them what they want. The challenge is striking that delicate balance of giving them all the information they want, but not overwhelming the user […]

The Customer Is Always Right: Responding to Online Reviews

Whether or not your brand sells products or services, chances are that clients and potential customers can find out about your company with a quick Google search. In fact, nearly 70 percent consult the internet prior to purchasing a product or service. From social media posts and Google My Business local listings to service review […]

Blog Best Practices: A Cheat Sheet

So, you have a blog. Whether you call it ‘News & Events,’ ‘Insights and Trends,’ or ‘Posts,’ that section on your site has the functionality of a blog. Having a blog on your website gives you the opportunity to create additional content for search engines to index, which is now basically a requirement for domain […]

Digital Marketing for Medical Professionals (Part 1)

Digital marketing for healthcare isn’t simple or straight-forward.  There are many obstacles and it’s an evolving landscape; and unless you’re a marketing professional it’s probably pretty confusing.  Things like SEO or PPC probably aren’t priorities for most medical professionals, but they can be very effective tactics for generating new business. Understanding SEO and digital marketing […]

Giving Back :: Battle of the Books

The passion to give back to the community has always been a driving motive in the Oneupweb atmosphere. Through a connection made possible by one of our amazing clients Leadstar, which is an experienced leadership development firm, Oneupweb was given the opportunity to sponsor Battle of the Books. We donated our time and expertise to […]