Business

Voice and Tone: Is there a Difference?

Even accomplished writers sometimes scratch their heads. Simply put, as a brand, you have one voice that is pretty well set in stone—it’s that essence that tells the reader you wrote this — but your tone can change based on topic, situation, and audience. Establish trust in website copy and blogs People read blogs as […]

What We Said About Twitter in 2009: Did We Get It Right?

We work with clients every day and write content for their websites, in particular, their blog. We write about current events and things that are relevant in their industry at that time. We have also always done that for our own company. As a matter of fact, we have over 10 years of blogs on […]

Marketing Strategies for Small Businesses: Kick It Up a Notch

Kick-start your summer’s marketing efforts by trying some of the best ideas and strategies for small businesses. Consumers want to feel good about where they’re shopping. Big-box stores are hardly in danger of extinction, but consumers are increasingly conscious of the types of businesses they patronize. They want to know about where the products come from […]

Follow the Crowd: Social Proof in Marketing

Consider how you go about making a decision. How much research goes into deciding what restaurant to try for dinner?  What’s the tipping point when deciding between two different lawn mowers? Why do you choose to take the highway when other options are available? Every decision we make – whether it be about purchasing a […]

Call Extension Update

Google Launching Automated Call Extensions to Mobile Ads     Automated Extensions On February 6th, began using automated call extensions in mobile ads. This new feature will automatically pull phone numbers featured on landing pages, not numbers manually entered through the AdWords interface. Per Google, mobile search will help to drive more calls to business […]

Personalize Your Approach through Engagement Marketing

Marketing strategies have shifted throughout the years, from appealing to the masses to drilling down niche target audiences. Today, effective marketing is about delivering personalized and timely messages to prospects and customers – in other words, customer engagement marketing. Yet, most of today’s big brands are still talking to all of their prospects in the […]

The Best E-Commerce Platform For Your Business: A Woocommerce v. Magento Showdown

In your search for the best e-commerce platform, there’s no doubt you’ve come across both Magento and Woocommerce. These incredibly robust software platforms are built for housing online catalogs. Both have matured to a point where, feature by feature, they offer nearly identical functionality. Both platforms can produce the same user experience. Both have easy-to-use administration […]

How to Get on Board with Influencer Marketing

It’s more accessible to small businesses than celebrity endorsements Influencer marketing is a term with a lot of buzz right now in marketing circles. Influencer marketing is partnering with the personalities in your business niche for tacit or explicit endorsement of your company’s product or service. We’re talking about bloggers, insiders, experts and industry observers. […]

The Uptick in Live Video

Unless you live under a social media rock, you’ve noticed a steady uptick in live videos showing up in your news feed over the past few months. The reason you are seeing so many of these live videos? Because Facebook wants you to. Whenever a page or person you follow goes live, you’re going to […]

Evoking Emotion through Marketing: Super Bowl LI

In the marketing world, it is easy to be consumed with selling your product or service. We obviously have to do it to keep our businesses afloat, however…people feel first and then they buy. So it’s in our best interest to think about that when crafting our marketing messaging. If you want people to buy, […]

Your Value Proposition: Do You Know It?

Before we can begin a project for you, we need to know how you describe your company, products, and services. We also want to know how you differentiate your company in your industry. While this may sound like a no-brainer, your understanding of your own company – aptly known as your value proposition – is […]

Sales and Marketing Go Hand-in-Hand

There are so many companies that keep their sales and marketing teams separated. By being separate, the two teams don’t share data and are therefore unable to create the efficiencies that are so necessary for lead generation and conversions. Here are 6 tips to create a workflow between your sales and marketing teams:   1. […]