Digital Brand Consulting

Voice and Tone: Is there a Difference?

Even accomplished writers sometimes scratch their heads. Simply put, as a brand, you have one voice that is pretty well set in stone—it’s that essence that tells the reader you wrote this — but your tone can change based on topic, situation, and audience. Establish trust in website copy and blogs People read blogs as […]

What We Said About Twitter in 2009: Did We Get It Right?

We work with clients every day and write content for their websites, in particular, their blog. We write about current events and things that are relevant in their industry at that time. We have also always done that for our own company. As a matter of fact, we have over 10 years of blogs on […]

Call Extension Update

Google Launching Automated Call Extensions to Mobile Ads     Automated Extensions On February 6th, began using automated call extensions in mobile ads. This new feature will automatically pull phone numbers featured on landing pages, not numbers manually entered through the AdWords interface. Per Google, mobile search will help to drive more calls to business […]

Driving Consumer Engagement through Personalized Marketing

Marketing strategies have shifted throughout the years from mass marketing to extremely targeting marketing. Today, effective marketing is about delivering personalized and timely messages to prospects and customers, or in other words, customer engagement marketing. Yet most of today’s big brands are still talking to their prospects in the same way, with the same single […]

How to Get on Board with Influencer Marketing

It’s more accessible to small businesses than celebrity endorsements Influencer marketing is a term with a lot of buzz right now in marketing circles. Influencer marketing is partnering with the personalities in your business niche for tacit or explicit endorsement of your company’s product or service. We’re talking about bloggers, insiders, experts and industry observers. […]

The Uptick in Live Video

Unless you live under a social media rock, you’ve noticed a steady uptick in live videos showing up in your news feed over the past few months. The reason you are seeing so many of these live videos? Because Facebook wants you to. Whenever a page or person you follow goes live, you’re going to […]

Evoking Emotion through Marketing: Super Bowl LI

In the marketing world, it is easy to be consumed with selling your product or service. We obviously have to do it to keep our businesses afloat, however…people feel first and then they buy. So it’s in our best interest to think about that when crafting our marketing messaging. If you want people to buy, […]

Your Value Proposition: Do You Know It?

Before we can begin a project for you, we need to know how you describe your company, products, and services. We also want to know how you differentiate your company in your industry. While this may sound like a no-brainer, your understanding of your own company – aptly known as your value proposition – is […]

Hand in Hand: Breaking Down Barriers Between Digital and Traditional Marketing

Just last month, research company eMarketer forecasted that digital will overtake TV ad spending this year for the very first time.  This goes against predictions made earlier this year by industry observers that TV would stay on top until 2017. Things are moving fast. We do not find it surprising that digital is surpassing traditional […]

The Customer Is Always Right: Responding to Online Reviews

Whether or not your brand sells products or services, chances are that clients and potential customers can find out about your company with a quick Google search. In fact, nearly 70 percent consult the internet prior to purchasing a product or service. From social media posts and Google My Business local listings to service review […]

Blog Best Practices: A Cheat Sheet

So, you have a blog. Whether you call it ‘News & Events,’ ‘Insights and Trends,’ or ‘Posts,’ that section on your site has the functionality of a blog. Having a blog on your website gives you the opportunity to create additional content for search engines to index, which is now basically a requirement for domain […]

Digital Marketing for Medical Professionals (Part 1)

Digital marketing for healthcare isn’t simple or straight-forward.  There are many obstacles and it’s an evolving landscape; and unless you’re a marketing professional it’s probably pretty confusing.  Things like SEO or PPC probably aren’t priorities for most medical professionals, but they can be very effective tactics for generating new business. Understanding SEO and digital marketing […]