Research & Strategy

Searcher Task Accomplishment, or How Search Engines Read Minds

Oftentimes, there’s a difference between the exact words that a searcher types into the search bar and their intended result of performing that search. Phrasing, generalization, typos, and misinformation are all factors that can get between a searcher and their goal. With each algorithm update, however, search engines are becoming better able to close the […]

Social Proof in Marketing: Follow the Crowd

To understand what social proof is, consider how you go about making a decision. How much research goes into deciding what restaurant to try for dinner?  What’s the tipping point when deciding between two different lawn mowers? Why do you choose to take the highway when other options are available? Every decision we make – […]

Brainstorm Your Way to a Collaborative Culture

When bringing on a new prospect or client, it’s always interesting to find out who in the office has knowledge or experience in or around the field that the client is a part of. The opportunity to apply existing knowledge to pitches and strategies is what makes working for an agency so fun. The Team, […]

4 and 1/2 Signs of a Healthy Content Marketing Strategy

It’s been a year since that first kick-off call, during which you touted your expertise in content marketing, SEO, and generally awesome practices embraced by only the savviest of digital agencies. You and your client speak regularly, and things are going well, but the 1-year mark seems especially ripe for that “look-where-you-were-before-us-and-look-where-you-are-now” moment. Beyond the […]

Do You Really Need a Home Button on Your Website?

The answer may be unsatisfying: it depends entirely on your audience. But, chances are you probably don’t. First, let it be addressed; for a majority of websites, there must be a path ‘home’ but, where the debate rages regards exactly what that path should be. In the year 2000, Steve Krug published Don’t Make Me […]

Start the Hype Machine: Predictions for Best Super Bowl 50 Commercial Starts Now

Are you ready for some football….commercial predictions? It’s here, folks—in less than 20 days most of us will be partying with friends and family, rooting for one of two teams to win Super Bowl 50 (or at the very least, we’ll be hoping one of our Squares hits it big). Will it be a tale […]

The Following Preview Has Been Approved for All Audiences

What can a marketing asset like a movie trailer teach you about marketing in general? If you’re like me, part of the experience in going to see a movie at the theater is equal parts wanting to see the new movie, wanting to sit and eat Reece’s Pieces and wanting to check out the trailers […]

Going Mobile? Throw Away Those Personas

“Intent beats identity. Immediacy trumps loyalty.” This is Debbie.               She’s in her mid 60s,  a mother of two (boy and girl), with four grandchildren. She’s an aging business executive with ABC Corp. She’s worried about things like pollution and the current state of our education system, but she […]

Small Businesses Have the Connection Advantage (if done right)

Kick-start your marketing efforts with some of the year’s best ideas and strategies for small businesses. Consumers want to feel good about where they’re shopping. Big-box stores are hardly in danger of extinction, but consumers are increasingly conscious of the types of businesses they patronize. They want to know about where the products come from […]

Oneupweb’s Guide to Pinterest: Rich Pins (Part 3)

In our last post we covered Promoted Pins, now it’s time to talk Rich Pins. What are Rich Pins? Rich Pins are a special type of Pin that makes using the platform more straightforward and seamless. Not to be confused with Promoted Pins, Rich Pins are actually free for businesses. These Pins include extra information […]