Design

The Best E-Commerce Platform For Your Business: A Woocommerce v. Magento Showdown

Magento and Woocommerce are incredibly robust software platforms for housing online catalogs. Both have matured to a point where, feature by feature, they offer nearly identical functionality. Both platforms can produce the same user experience. Both have easy-to-use administration interfaces. Both can be extended to support all sorts of custom applications. So if you’re at […]

Holiday Design: Classy, Not Childish

How companies can create professional holiday design that still captures the spirit of youthful imperfection. As you drive down the road on a snowy December day, you find yourself seeing the bright smiling faces of carefully but sloppily made snowmen and the warm colors of soft lights begrudgingly thrown across small porches. The classic imagery […]

Google Doubles Down on Mobile-First. Are You Ready?

It’s no secret that more internet users are finding information and entertainment on their mobile devices. In fact, the number of Google searches performed on mobile devices exceeded desktop searches back in March 2015! Google recently announced that it will be rolling out a new mobile-first index. What exactly does this mean? It means that […]

Wireframes: For Websites That Serve the Human OS

First impressions are tough. Your website has 1/20th of a second for users to make a judgment, and if it passes that test, you have less than eight seconds to get them what they want. The challenge is striking that delicate balance of giving them all the information they want, but not overwhelming the user […]

A Need for Speed: The Truth about Page Load Time

Think about the last time you were shopping on the internet. If you were looking for something specific, chances are you bounced around from site to site a bit to find the perfect item. But what made you bounce? Forty-seven percent of web users say that they’ll leave a site if it doesn’t load in […]

The Importance of a Style Guide

Style guides, also known as brand books or manuals, are a vital marketing tool. That might sound biased and exaggerated, but they really are very important. They typically include information on logos, color, typography, imagery, and sometimes on the brand mission, tone and voice; each item is clearly explained with examples on how to use […]

Turn Presentations into Working Sessions

A mistake designers can often make (and I’m certainly guilty of this) is walk into a client presentation, present your concepts and just sit back and wait for feedback. Why do we waste such a valuable opportunity? It’s not every day that you get to talk or meet with your client one on one and […]

A Challenge for the Audience We’ve Captured, Despite the Odds

Where is your smartphone right now? Maybe it’s on the desk next to the computer you’re using to read this post. Maybe you’re reading this post on your phone. Maybe you’re thinking, “Gotcha! I don’t have a smartphone! You digital marketers think you know me, but you don’t.” Actually, we do. We’ve seen the data […]

Our Web Design Process/Philosophy

At Oneupweb we work with a wide range of industries and client types, which all have different needs, challenges, goals and experiences. What we’ve learned from them over the past couple of years is the process shouldn’t and can’t be the same for everyone. Now we still go through the basic design process, discover, define, […]

Giving Back :: Battle of the Books

The passion to give back to the community has always been a driving motive in the Oneupweb atmosphere. Through a connection made possible by one of our amazing clients Leadstar, which is an experienced leadership development firm, Oneupweb was given the opportunity to sponsor Battle of the Books. We donated our time and expertise to […]

Video Marketing: It’s The Thing To Do Now

To get your brand out there, generate leads and drive conversions, you should be highly considering video marketing. But you may be thinking “my business doesn’t need a video or it’s not the type of business that would benefit from a video.” Well let’s start off with this; according to Syndacast, 74% of all internet […]