Design

Introducing Rebecca “This is Her Year” West

NAME: Rebecca West POSITION: Graphic Designer WHAT’S YOUR AVERAGE DAY LIKE AT ONEUPWEB? I am delighted to be the newest team member – just four weeks on the job. I feel privileged, honored, and humbled to work with this great group of talented and brilliant people. It has been absolutely, wonderful and fun. My average […]

9 Ads Empowering Women and Breaking Stereotypes

Updated: 9.11.2017 With Dove’s #RealBeauty campaign reaching a decade of celebrating and empowering women in all shapes, sizes and colors, we wanted to turn the spotlight on a few other companies that are inspiring women to be anything they want to be. You’ll laugh, cry and want to sign up for a triathlon after watching […]

Google Site Search Will Soon Be Dead, Good Riddance

Not long ago, Google decided to stop providing yet another of their beloved niche products. (Yes, I’m still bitter about the death of Google Reader.) Google Site Search is on the chopping block for complete end of operations by April fools day, 2018. The transition is going to be difficult, but really, it’s for the best. What is […]

Building A Diverse Team: Oneupweb Introduces First Female Developer

In the male-dominated tech industry, one in four web developer jobs are held by women. Oneupweb has been developing websites for almost 20 years and, though we’re a company that prides itself on maintaining a diverse workforce, we’ve never met that industry-standard male-to-female ratio … until today! Oneupweb is so proud to introduce our newest […]

The Best E-Commerce Platform For Your Business: A Woocommerce v. Magento Showdown

In your search for the best e-commerce platform, there’s no doubt you’ve come across both Magento and Woocommerce. These incredibly robust software platforms are built for housing online catalogs. Both have matured to a point where, feature by feature, they offer nearly identical functionality. Both platforms can produce the same user experience. Both have easy-to-use administration […]

Holiday Design: Classy, Not Childish

As you drive down the road on a snowy December day, you find yourself seeing the bright smiling faces of carefully but sloppily made snowmen and the warm colors of soft lights begrudgingly thrown across small porches. The classic imagery associated with the holiday season. Things put together by hand, with love and a sense […]

Google Doubles Down on Mobile-First. Are You Ready?

It’s no secret that more internet users are finding information and entertainment on their mobile devices. In fact, the number of Google searches performed on mobile devices exceeded desktop searches back in March 2015! Google recently announced that it will be rolling out a new mobile-first index. What exactly does this mean? It means that […]

Wireframes: For Websites That Serve the Human OS

First impressions are tough. Your website has 1/20th of a second for users to make a judgment, and if it passes that test, you have less than eight seconds to get them what they want. The challenge is striking that delicate balance of giving them all the information they want, but not overwhelming the user […]

A Need for Speed: The Truth about Page Load Time

Think about the last time you were shopping on the internet. If you were looking for something specific, chances are you bounced around from site to site a bit to find the perfect item. But what made you bounce? Forty-seven percent of web users say that they’ll leave a site if it doesn’t load in […]

Sitemaps 101: An Introduction to Sitemapping Your Website

No question. You need a sitemap. Seriously. If your website has more than a handful of pages, you should have one. Wait—let me rephrase, you NEED ONE. Oh, and don’t get this graphical sitemap confused with the xml sitemap, which is a file of xml code you keep on your website in order to keep […]

The Importance of a Style Guide

Style guides, also known as brand books or manuals, are a vital marketing tool. That might sound biased and exaggerated, but they really are very important. They typically include information on logos, color, typography, imagery, and sometimes on the brand mission, tone and voice; each item is clearly explained with examples on how to use […]