Creative Services

9 Ads Empowering Women and Breaking Stereotypes

Updated: 9.11.2017 With Dove’s #RealBeauty campaign reaching a decade of celebrating and empowering women in all shapes, sizes and colors, we wanted to turn the spotlight on a few other companies that are inspiring women to be anything they want to be. You’ll laugh, cry and want to sign up for a triathlon after watching […]

The Importance of a Style Guide

Style guides, also known as brand books or manuals, are a vital marketing tool. That might sound biased and exaggerated, but they really are very important. They typically include information on logos, color, typography, imagery, and sometimes on the brand mission, tone and voice; each item is clearly explained with examples on how to use […]

A Challenge for the Audience We’ve Captured, Despite the Odds

Where is your smartphone right now? Maybe it’s on the desk next to the computer you’re using to read this post. Maybe you’re reading this post on your phone. Maybe you’re thinking, “Gotcha! I don’t have a smartphone! You digital marketers think you know me, but you don’t.” Actually, we do. We’ve seen the data […]

Giving Back :: Battle of the Books

The passion to give back to the community has always been a driving motive in the Oneupweb atmosphere. Through a connection made possible by one of our amazing clients Leadstar, which is an experienced leadership development firm, Oneupweb was given the opportunity to sponsor Battle of the Books. We donated our time and expertise to […]

Storyboarding Tips for Marketing Videos

Videos—they’re pretty neat. Especially the ones that garner millions and millions of views online or the ones that make you say “Man—I wish my company looked as cool as this one does in its reel.” There is no exact science to making a great video. There is a process, however. Practically everything starts before you […]

Video Marketing: It’s The Thing To Do Now

To get your brand out there, generate leads and drive conversions, you should be highly considering video marketing. But you may be thinking “my business doesn’t need a video or it’s not the type of business that would benefit from a video.” Well let’s start off with this; according to Syndacast, 74% of all internet […]

New Music Tuesday :: The Album That Has Captivated The World

It’s New Music Tuesday–fun, ongoing blog series here at Oneupweb–and it’s my week to write a post but I really only have one word…Adele. I have been waiting (not patiently) almost 5 years for the release of this album and apparently so have millions of other people. Adele’s new album “25” has sold more than […]

New Music Tuesday: NPR Music’s Tiny Desk Concerts

One of my favorite sources of music is NPR’s Tiny Desk Concerts. These concerts are “intimate video performances, recorded live at the desk of All Songs Considered host Bob Boilen.” The series works well as an opportunity to showcase the talents of a wide variety of artists and musical genres. This is done within specific […]

New Music Tuesday–Act Your Age, Not Your Shoe Size

I know that the purpose of New Music Tuesday is for us as an agency to give you insight into the music that inspires us… But every now and then you have to stop and acknowledge the greatness that propels and inspires entire genres. The genius and vision that gives true meaning to the word […]

MTV Unplugged by Daniel Hanson

In 1989, MTV launched a series called ‘Unplugged’, where artists would ditch their electric instruments and play acoustic sets for a live audience.  The underlying concept for the show was inspired by informal musical performances by Elvis Presley, with his 1968 Comeback Special, and The Beatles studio session’s documented in the 1970 film Let It […]

The Content Marketing Train Has Taken Off, Are You Onboard?

The best way for brands to connect with people is to behave like them–reacting and responding to the world around them as things happen. This means they need to be as instinctive, natural and–most important–creative as everyone else. But, as the velocity of content increases, the timeframe for responding decreases. Brands need to jump in […]