Paid Media & PPC

Google Customer Reviews

Google Trusted Stores Goes Extinct Google has recently replaced Google Trusted Stores with Google Customer Reviews and you may not have even notice. There hasn’t been much talk of this over the past few months, but we think it will be a benefit for the advertiser and retailer. Google Trusted Stores Google Trusted Stores was […]

The Power of Affinity Audiences

Affinity audiences are a great way to scale your campaigns to reach consumers that are interested in your products or services. What Is an Affinity Audience? An Affinity audience considers a user’s search history, social activity and content consumption patterns. These distribution options may utilize similar data points, but the way they categorize individual users […]

4 Reasons to Be Territorial with Your Paid Media Campaigns

“Should I spend money on my own brand terms?”  We’ve always been an advocate for bidding on brand terms, and there are a number of reasons for it. If it isn’t a tactic that you’re testing, we highly recommend adding it to your 2017 strategy. During 2016, the ad industry saw large increases in brand […]

Google’s “Micro-Moments” Are All Local

The dominance of the smartphone and the increased connectedness of today’s users have given rise to a pretty dramatic shift in the way people shop, work, play, and live. For companies, this means a necessary evolution in the way they devise marketing strategies, particularly in the digital space. How does this shift play out? How […]

Forecasting Performance for the Holiday Season

For many retail advertisers, the holiday represents the busiest time of the year.  Increased demand often helps sustain sales numbers by offsetting slower months, when shoppers are less inclined to buy.  Starting around Black Friday, consumer demand increases exponentially, and it happens almost overnight.  It’s not uncommon for clients to see a 10x volume increase […]

Hand in Hand: Breaking Down Barriers Between Digital and Traditional Marketing

Just last month, research company eMarketer forecasted that digital will overtake TV ad spending this year for the very first time.  This goes against predictions made earlier this year by industry observers that TV would stay on top until 2017. Things are moving fast. We do not find it surprising that digital is surpassing traditional […]

2016 Holiday Shopping Season is Right Around the Corner

Are you ready? Is anyone else surprised its mid-September and the holiday shopping season is vastly approaching? I don’t know about you, but I’m not ready for it. It has been an exceptional summer and I’m not ready to let that go. Over the past couple of weeks we’ve been talking a lot of about […]

New Google AdWords Feature Rolling Out Soon

Expanded Text Ads Will Help Qualify Users Pre-Click It appears that Google will begin testing a new ad format in the coming months. Expanded Text Ads is a closed beta test for select advertisers that will eventually be rolled out to all AdWords advertisers.  Google has yet to confirm the exact date but we’d anticipate […]

A Look at Earned, Owned & Paid Media

An effective digital marketing strategy doesn’t rely on one tactic. Generating quality traffic and efficient ROI requires advertisers to regularly publish content that’s compelling, valuable and provides utility to the target audience.  There are different types of media that can be leveraged to deliver optimal performance; and knowing the difference between each type of media […]

We All Dream in Gold: The Best of The Oscars

As we all know the Oscars were last night. I love award shows, it is inspiring seeing people congratulate and honor their peers and something I think shouldn’t just be dedicated to award shows or ceremonies. But nonetheless it’s something I love to see. The annual Academy Awards is both a celebration of the motion picture […]

What’s happened with Google Ads?

SERP Evolution: AdWords Gets Rid of Sidebar Ads & Makes Room for 4 at the Top The SERP (Search Engine Results Page) is constantly evolving, so it’s no big surprise to see the latest update to the AdWords PPC format.  It appears that Google has changed the layout of the their Pay-Per-Click ads, getting rid […]