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2018 Marketing Predictions: Local Listing Management

With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Senior Business Strategist, Dave Doran, about what is in store for Local Listings Management in 2018. What is one […]

2018 Marketing Predictions: SEO and Content Marketing

With it being the end of the year, it’s time to focus on what changes we can expect to see in 2018 that will affect marketers. As part of our “2018 Predication” series, we talked to Oneupweb SEO / Content Marketing Managers Freddy Hunt and Christina Marbury about what they think will change about SEO […]

Content Strategy Intrigue: Encouraging Engagement From the Start

Perhaps the single-most obsessed-over key performance indicator for content marketers is engagement. The conventional wisdom being that your content is only as good as how many people engage with it: that they read, then comment and share the post to increase its reach. But how do we plan for maximizing this erratic, user-driven KPI at […]

Meet Michelle “Jazz Hands” Rodriguez

NAME: Michelle Rodriguez POSITION: Administrative Assistant WHAT’S YOUR FAVORITE BLOG? Treehugger.com. I am a bit of a hippie. With all the things happening in the world this is a positive source of inspiration for me. It shines light on the good happening in the world, tips on how to help others, how be more eco-friendly, […]

The Best Tacos in Traverse City as told by Oneupweb

National Taco Day is October 4, so the staff here at Oneupweb thought we would give our favorite local taco joints some love. We asked everyone where someone could get the best tacos in Traverse City based on two categories: authentic tacos and “gringo” tacos.  Let your taste buds decide where to start in the […]

Google Search Appliance Is Going Away, What Should You Do?

Google Search Appliance (GSA) was Google’s first physical hardware product, with a history dating all the way back to 2002. It’s actually a whole computer that sits on a company’s network and indexes the data fed into it for easier search retrieval. Have you ever thought, “Boy, I wish I could google for the stuff […]

Can Marketing Combat Seasonality?

The effect seasonality has on a tourism business is a major marketing challenge. Trying to keep their heads above water when the season is slow, and then working over-time during peak season is a constant battle for so many tourism businesses. But the reality is all industries are the same. In order to minimize the impact […]

Google Customer Reviews

Google Trusted Stores Goes Extinct Google has recently replaced Google Trusted Stores with Google Customer Reviews and you may not have even notice. There hasn’t been much talk of this over the past few months, but we think it will be a benefit for the advertiser and retailer. Google Trusted Stores Google Trusted Stores was […]

Evoking Emotion through Marketing: Super Bowl LI

In the marketing world, it is easy to be consumed with selling your product or service. We obviously have to do it to keep our businesses afloat, however…people feel first and then they buy. So it’s in our best interest to think about that when crafting our marketing messaging. If you want people to buy, […]

Wireframes: For Websites That Serve the Human OS

First impressions are tough. Your website has 1/20th of a second for users to make a judgment, and if it passes that test, you have less than eight seconds to get them what they want. The challenge is striking that delicate balance of giving them all the information they want, but not overwhelming the user […]

Holiday Shopping Season is Right Around the Corner

Are you ready? Is anyone else surprised it’s Fall and the holiday shopping season is vastly approaching? I don’t know about you, but I’m not ready for it. It has been an exceptional summer and I’m not ready to let that go. This time of year can get busy for the commerce industry. Commerce marketers, […]