Coca-Cola’s Earth-Friendly Social Media Campaign

Posted on in Blog

Coca-Cola North America decided Earth Day just wasn’t enough.

The soda – or pop as we call it in Michigan – company decided to dedicate Earth Month to help support Ocean Conservancy, one of the nation’s oldest and largest marine conservation organizations, with a Facebook campaign called Let’s All Join Fins.

This campaign takes Facebook users through a custom Facebook application whereby they can “oceanize” themselves with an underwater picture. You can either use a photo you already uploaded to Facebook, or upload a new photo from your computer.

For every person who completes the process, Coca-Cola will donate $1 to Ocean Conservancy. Facebook users can use this new application by visiting www.livepositively.com/joinfins.

Let's All Join Fins screenshot

Using this entertaining, unique social media campaign to partner with Facebook fans, creating a full interactive communication program to support Ocean Conservancy, is just one of the many ways we are engaging people to lessen their climate footprint – not just during Earth Month, but all year long,” Celeste Bottorff, Vice President, Living Well, Coca-Cola North America, stated in a Coca-Cola press release.

The campaign launched on April 14th and ends May 12th. At the time of this posting, Coca-Cola has already donated $2,048 – with the goal being $200,000.

Let's All Join Fins donations chart

Put your fins together for Coke, as Let’s All Join Fins is a simple, user-friendly campaign to leverage Coca-Cola’s strong social media presence for a charitable cause.

Up Next

With so many avenues to market your business, determining which will garner the most ROI can be overwhelming. As you’re debating where to allocate your marketing spend, do not overlook video marketing. Here are some initial reasons: Video marketing works – plain and simple. Video display ads have been found to earn 480% more clickthroughs...

Read More