If you think Spotify is a gift from god, and you get most of your news from AdAge, then you’re a lot like me. Music and advertising have the power to derive emotion and influence their audience in powerful ways. Combine the two, and that is a serious force to be reckoned with.
Here are 6 recent ads that spotlighted killer artists and songs you need to know:
1. “What Makes A Good Man” The Heavy
GUINNESS’ new ad features the ‘society of elegant persons of the Congo’ otherwise known as the ‘Sapeurs’, a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, GUINNESS follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity.
2. “Jungle” Jay Z Remix
Beats by Dr. Dre
Beats by Dr. Dre presents “The Game Before The Game”: http://www.thegamebeforethegame.com
“Jungle” Jay Z Remix: http://beats.is/JayZrmx
3. “Don’t Wait” Mapei
Crocker by JC Jeans Company
JC Jeans Company invites you behind the scenes in the making of the celebrated “Erika Linder for Crocker” SS14 campaign. This film, made to inspire creativity and confidence, features the exceptional Erika Linder and highlights the traditions she challenges by just being herself. Whatever that is.
4. “We Danced” Macklemore and Ryan Lewis
Starring the Nordstrom.com team, with a cameo by hip-hop duo Macklemore & Ryan Lewis. http://url.ie/hlc4
5. “When I Grow Up” Jennifer O’Connor
With the power of iPhone 5s, you’re more powerful than you think. This film is accompanied by a song called “When I Grow Up” by Jennifer O’Connor and is available for download on iTunes now.
6. “Wait a Minute” Eddie Ray
Being your most authentic self is a style that will always endure. Dress Normal.