Marketing Truths, Private Equity and Google Analytics – New White Papers from Oneupweb

To say we’ve been busy in the content department is a bit of an understatement. It’s been a banner year for content here at Oneupweb, and we’re far from finished. We’ve been so busy, we haven’t been able to properly fill in our avid blog readers with news of our recent long-form work.

Over the weekend, we updated our Resources page adding three new white papers:

In Private Equity Holdings, we help make the business case for digital marketing. We do a lot of work with businesses held by private equity firms, and while the paper is written specifically for them, it’s full of useful marketing advice applicable to other businesses, like what metrics you should focus on and how to choose an agency.

Likewise, 5 Simple Truths doesn’t browbeat some digital marketing facts (like how its technical sophistication can make certain forms of digital marketing time-consuming and expensive). We also share some advice on how to have more meaningful conversations with the finance department, recognizing that digital marketing budgets are often the first to go.

Lastly, in A Practical Guide to Google Analytics, our SEO/content marketing superstars provide step-by-step advice on setting up the right measurement model, asking you to answer pointed questions about your website so you can harness one of the most powerful (and currently free for-now service) analytics platforms, Google Analytics.

So there you have it. Three pieces of content you may have missed because until just recently, they weren’t on our resources page. Check them out. Discuss them with friends (like your friends here at Oneupweb, in the comments section below).