With New Authorship Feature, Google Ties SERP Enhancement to Google+ Adoption

On September 9, Google made it easier for content authors to receive Rich Snippet search results in Google—which include their Google+ profile headshots—and which can give your business blog posts a 150% increase in clicks.

Publishing sites WordPress.com, Typepad, About.com, WikiHow and Examiner all now allow authors to link to their Google+ accounts when they post original content. This automatically establishes authenticity for the content and gives the posts extra stature in the SERPs (as well as exposure for Google+ as a platform). Win-win, right? Yes.

It’s also the latest reason why Google+ is becoming a “must” for any business that wants to maximize its Google search engine potential and the reach of their content strategy.