Conversion Rate Optimizer (CRO) Specialist

Posted on in Blog, Careers

Do you find Zen in fine-tuning the user experience? Are you fearless in the face of a multi-armed bandit? Have you ever ended a sentence with, “It would certainly be fun to test”? If you answered yes to any of these questions, then you may be a good fit for the Conversion Rate Optimization (CRO) Specialist position at Oneupweb.

We’re looking for a marketing-minded conversion scientist. The ideal candidate will have a designer’s eye and experience with A/B testing. The CRO Specialist is responsible for evaluating the user experience of landing pages and websites, developing hypotheses to improve the UX, setting up multi-variant tests and summarizing the findings.

At Oneupweb, we are firm believers that user experience is paramount to every campaign we manage. Adding more users to the funnel is just one lever we can pull. Making that funnel convert at a higher rate is the other. That’s why the CRO Specialist works closely with all teams – research, design, SEO, content, paid media and development.

The CRO Specialist should be familiar with the following technology:

  • Google Tag Manager
  • Google Optimize
  • Google Analytics
  • Adobe Target
  • Crazy Egg, Hotjar or other behavior analytics tool

Experience in design, ADA compliance and user testing is a bonus.

This position offers a competitive salary and benefits along with an amazing opportunity for those who have a passion for our industry. We offer a rewarding and casual, yet professional, work environment in The Village at Grand Traverse Commons – Traverse City, Michigan. If interested, please submit your resumé and cover letter to and visit our website at to learn more about our business and culture.

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Taylor Holloran, Account Manager I joined Oneupweb after spending five years as an editor and project manager for an electronic publishing company in Traverse City. Before moving to northern Michigan, I worked on the ground for several international aid organizations, supporting development and conservation projects in Argentina, the Philippines and Cambodia. My experience working with...

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