Convert First

Posted on in Blog

Make sure your site is ready to get positions before you go to the trouble of embarking on an optimization campaign.

If it’s not, you’re wasting a lot of time.

By ready, the site has to be able to turn a conversion. People that find your site need to be taking action. It could be a purchase, a request for service, just filling out a form. That’s all dependant on the business model. Whatever it may be though, make it simple, make it obvious, and make it work.

You could have a site that is chock-full of your one of a kind marketing message. If, however, you don’t convert, you don’t matter.

You’ve got to prioritize some things with a web site. Don’t bother optimizing for search before you optimize for customers.

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These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include...

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