eBay sellers now have an easy-to-digest option for showcasing eBay items on their blogs, websites, and social network profile page. It’s called eBay To Go.
Hoping to “expand the reach of eBay listings to the rest of the internet,” eBay To Go allows users to quickly create a widget that can be embedded on other sites. The widget can be used to showcase eBay items or favorite eBay search results.
Kudos to eBay for recognizing the potential of the embedded widget. After all, where would YouTube be without its embedded video playing on blogs (and search result pages) everywhere? eBay To Go’s ease-of-use should also inspire users to share their eBay listings with new online audiences.
It would appear that eBay has also recognized the sales potential of social networking sites such as MySpace, Facebook, Friendster, Bebo, etc.
Does this mean we’ll see more online retailers opening the window for to-go clientele? Only time will tell, but I predict more than a few tasty widgets are currently being cooked up in the e-commerce kitchen.