Helpful Advice to Pay-Per-Click Engines

Listen up pay-per-click engines, PICK A REPORT FORMAT AND STICK TO IT!

As I write this I am rewriting the code that I wrote two weeks ago to parse a certain ppc engines report format. Why am I doing this you might ask? Well it turns out that the report format of the moment is completely and totally different then last weeks format. We aren’t talking about small changes that I could have accounted for with a regex here or a regex there, we’re talking wholesale brand spankin’ new format!

How hard is it to export some spend data in a consistent format? Seriously, are you trying to make it harder on us to show our customers what they are spending their money on (keeping in mind, that that money is going to you)?