If you’re like me, you have social media ingrained into your mind. You dream about swimming with the Fail Whale while passing a school of Facebook ‘Like’ button fish.
This type of behavior can make it difficult to take a step back and try to see social media through the eyes of our friends, parents, siblings, and the “average joe.”
Facebook – obviously – is a Goliath. My mom, dad, sister, aunts, uncles, cousins (who I haven’t seen in 20 years) and many, many more connections are all on Facebook. And I’m sure you have a similar situation.
With all that being said (or written), we here at Oneupweb would like to hear from you:
A Gartner CMO survey found that publicly traded companies spend about 11% of total revenue on marketing, and as much as 75% of that marketing budget goes to digital. However, average marketing budget is influenced by industry, audience, cash flow and more. Alas, there’s no magic marketing budget based on percentage of revenue or sales. But you...