Humanizing Your Brand Through Snapchat

Posted on in Blog

Since its launch in 2011, Snapchat has fast become the go-to social media platform for sharing images and video messages, boasting over 100 million daily users. So what makes this app unique from Facebook and Instagram? The images and clips, called “Snaps,” can only be viewed for a matter of seconds. Once viewed, they self-destruct!

Plus, you can get creative with your messaging by overlaying a filter with a caption, doodle or graphic. Send a snap directly to a friend, or add it to your “story” – a 24-hour collection of your photos and videos, which you broadcast to the world or just your followers.

All of these factors contribute to one of the most compelling aspects of Snapchat—it humanizes your business and makes your marketing authentic—granting your company yet another opportunity to be REAL. Use these Snapchat Best Practices to set your Snapchat strategy, and let your story begin!

Snapchat Best Practices

Provide Access to Live Events

Snapchat is a powerful tool for expanding your customer network, it helps generate interest in your business and offers the opportunity for your content to be viewed by strangers.

Top Tip: What a better way to show what an event experience is all about than with live video clips from the event itself? Entice new customers by giving followers a behind-the-scenes look into your events, start-to-finish. Tell a story by snapping video clips of you and your employees prepping for the event, and guests interacting and learning about your products. Sharing the fun will make them want to experience and event for themselves!

Deliver Personalized Content

Providing of-the-minute, cutting edge services to your customer base is crucial to diversifying your business, and there’s no better way to do it than by keeping up with the latest social media trends.

Top Tip: Next time a customer reaches out seeking product advice or to learn more about your brand, try offering to share your expert advice via Snapchat! Millennials are accustomed to using Shapchat as a part of their everyday communication (400 billion snaps are sent daily, with 33% of users falling between the users of 18-34!), so offering the opportunity to engage in a virtual experience is the perfect way to excite them. For specific product questions or knowledge, opt for video snaps to highlight the construction, materials and details that make your products so special.

Build Anticipation

Unlike Instagram, where users share just a glimpse into their everyday life, Snapchat encourages their users to build their Stories daily, providing followers live insight into the moments and events that encompass their everyday lifestyles.

Top Tip: Start creating anticipation and excitement surrounding upcoming product releases early on with Snapchat. Tease the products, highlighting exciting new categories and updates. By capturing your audience with never-before seen products, you’re leaving them wanting more, this way, when it comes time for the product to launch (Shapchat countdown anyone?), they’ll be ready to hop onto your site and shop!


Storytelling is at the heart of everything we do here in marketing– it’s the way we communicate our brand story. Drive an emotional connection with your products and create brand loyalty by showcasing your products through Snapchat.

Top Tip: Connect with users in an intimate-yet-casual manner by digitally storytelling with Snapchat. Build a brand-focused Story by sharing candid “a day in the life” clips. The opportunities to story tell are endless and the best stories are the ones that tell a narrative in a personal way that pulls in an excites your followers.

Check out our recent community Snapchat filter we created for Traverse City snaps, feel free to use and follow us @oneupweb!

snapchat filter

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